『The Science of Persuasion: Scaling Influence with AI and Range』のカバーアート

The Science of Persuasion: Scaling Influence with AI and Range

The Science of Persuasion: Scaling Influence with AI and Range

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Jonathan Grella joins the show to discuss why public affairs is fundamentally a business of persuasion rather than just communication. He explains how pattern recognition and 30 years of cross-industry experience inform his strategy, and why he's embracing AI as an 'influence multiplier' to scale impact without sacrificing authenticity.

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