『The Science of Creativity』のカバーアート

The Science of Creativity

The Science of Creativity

著者: Keith Sawyer
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You'll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential. In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon). THE SCIENCE OF CREATIVITY is published every other Tuesday.2025 科学
エピソード
  • Flow: The Most Misunderstood Idea in Psychology
    2026/04/14

    Flow is one of the most influential ideas in modern psychology—and also one of the most misunderstood.

    Watch the video version on YouTube: https://youtu.be/2Zvcnl0Yi94

    In this episode, I explain the core ideas from Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi, drawing on my experience studying with him as a Ph.D. student at the University of Chicago.

    Flow is not about relaxation or comfort. It is about deep engagement—those moments when we are completely absorbed in a challenging activity and performing at our best.

    In this episode, I discuss:

    • What flow really is (and what it is not)
    • Why external rewards do not lead to lasting satisfaction
    • The three conditions that lead to flow
    • How flow helped shape the field of positive psychology

    More than thirty years after its publication, Flow continues to influence how we think about creativity, learning, work, and the good life.

    In the episode after this one, I extend flow beyond the individual to what happens when groups experience flow together. I call it group flow.

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    11 分
  • Unlocking Creativity: The Power of Social Context
    2026/04/07

    Watch this episode on YouTube: https://youtu.be/pLLZZ2EhLaw

    In this episode of The Science of Creativity, Keith Sawyer sits down with Teresa Amabile, one of the world's most influential creativity researchers, to explore a deceptively simple question: How much does our social environment shape our creativity? Drawing on more than five decades of research, Amabile dismantles the myth that creativity is solely a matter of individual talent or inspiration.

    The conversation traces Amabile's groundbreaking research on intrinsic vs. extrinsic motivation, including classic experiments showing how rewards, evaluation, surveillance, and competition can undermine creativity—and how, under the right conditions, external rewards can actually enhance it.

    The episode closes with practical advice listeners can apply immediately—from keeping a daily progress journal to a surprisingly effective technique borrowed from Ernest Hemingway. This wide-ranging conversation offers deep insights for educators, managers, creatives, and anyone interested in sustaining creativity across a lifetime.

    Key Takeaways

    Creativity is not just individual—it's social. While creativity happens in the brain, it is powerfully shaped by social, organizational, and cultural contexts.

    Intrinsic motivation is essential for creativity. People are most creative when they are driven by interest, curiosity, and personal challenge—not by rewards or evaluations.

    Extrinsic rewards can undermine creativity—but not always. Rewards that feel controlling reduce creativity, but rewards experienced as bonuses can enhance creativity when intrinsic motivation is already high.

    A simple daily habit can boost creativity. Keeping a brief "progress journal" helps people recognize forward movement, sustain motivation, and navigate setbacks.

    Leave creative work unfinished—on purpose. Stopping at a point where you know the next step can make it easier to re-enter creative flow and benefit from overnight incubation.

    About Dr. Teresa Amabile

    Dr. Amabile's web site

    Teresa M. Amabile is the Edsel Bryant Ford Professor of Business Administration, Emerita, at Harvard Business School. Her most recent book, Retiring: Creating a Life That Works for You, presents insights from a decade of research on the psychological, social, and life restructuring challenges of retiring. Teresa's research has appeared in over 100 scholarly journal articles and many other outlets, including Harvard Business Review, as well as several edited books.

    Music by license from SoundStripe:

    • "Uptown Lovers Instrumental" by AFTERNOONZ
    • "Miss Missy" by AFTERNOONZ
    • "What's the Big Deal" by Ryan Saranich

    Copyright (c) 2026 Keith Sawyer

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    1 時間 5 分
  • The Art of Creative Process
    2026/03/24

    Watch the full video: https://youtu.be/X_zhPu3xCd4

    In this episode of The Science of Creativity, Keith Sawyer speaks with psychologist and artist Aaron Kozbelt about what really drives creative achievement. Challenging the idea that creativity starts with a brilliant idea, Kozbelt argues that innovation often emerges from restructuring the creative process itself. Drawing on research in visual art and music, he explores how artists develop over time, why some creators peak early while others improve across decades, and how training—especially in drawing—changes perception. The conversation also examines whether originality is overrated and why patience, iteration, and engagement with tradition may matter more than radical novelty.

    Key Takeaways

    • Creativity is less about isolated ideas and more about reshaping process.

    • Artists follow different developmental trajectories—some peak early, others gradually.

    • Drawing training enhances perceptual flexibility and attentional control.

    • Enduring creative work often builds deeply on tradition rather than chasing novelty.

    • Time and distance are powerful tools for evaluating creative work.

    About Dr. Aaron Kozbelt

    Dr. Aaron Kozbelt is a Professor of psychology at Brooklyn College, City University of New York. His research program, focusing on creativity and cognition in the arts, derives largely from his outside interests. In addition to his training in psychology, he has spent more than 20 years as a practicing visual artist, and his initial research forays grew directly out of his experiences as an artist. Kozbelt has also incorporated his long-standing interest in classical music into a line of archival research examining patterns of creativity over the lifespan of classical composers. More recently, he has started research on creative cognition, humor production and sexual selection, and metacognition and evaluation in creative problem solving.

    For more information

    Dr. Aaron Kozbelt's web site

    Music by license from SoundStripe:

    • "Uptown Lovers Instrumental" by AFTERNOONZ
    • "Miss Missy" by AFTERNOONZ
    • "What's the Big Deal" by Ryan Saranich

    Copyright (c) 2026 Keith Sawyer

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    51 分
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