The Science of Changing Human Behavior | Biju Dominic on Neuroscience, Habit & Design
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The Science of Changing Human Behavior | Biju Dominic on Neuroscience, Habit & Design
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99% of our decisions happen without us realizing it.
Yet leadership, policy, education—even parenting—still assume people are rational.
Biju Dominic has spent three decades proving otherwise.
Chairman of Final Mile Consulting.
Chief Evangelist at Fractal Analytics.
A global voice in behavioral science, neuroscience, and decision design—and the man behind projects that reduced railway deaths in India, improved HIV treatment adherence in Africa, and reshaped leadership culture worldwide.
In this conversation, we go beyond theory to explore:
→ Why most behavior change efforts fail before they start
→ The neuroscience behind habit, instinct, and unconscious decision-making
→ How to design systems that influence—not instruct
→ The shift from “awareness” to “automatic” change
→ And what it takes to lead when the brain—not logic—runs the show
If you’ve ever asked, “Why do people keep doing what they know they shouldn’t?”—this episode will change the way you lead, educate, govern, and live.
🎧 Journey to the Future
“Changing Behavior: Beyond the Conscious Mind”
with Biju Dominic
#BehavioralScience #Neuroscience #Leadership #HabitChange #HumanBehavior #FutureOfWork #DecisionScience #JourneyToTheFuture #CareerShifts