エピソード

  • When Hope Wears a Beard & Post Online
    2025/11/28

    When Hope Wears a Beard & Post Online

    Bold truth. Soft gratitude. Loud applause.

    We’re living in a time that feels like a plot twist with no resolution. The headlines read like dystopian fiction: an administration that defies logic, untreated trauma bubbling post-pandemic, senseless killings, school shootings that steal breath and innocence, and a climate that’s clapping back with fury.

    Inflation is dancing with despair, and over 500,000 Black women have been shoved into unemployment lines many by companies that once pledged allegiance to DEI but quietly ghosted the movement.

    And yet, in the middle of this chaos, something beautiful happened.

    Kyle Cronk, a white man from Olympia, Washington, posted something online that made me pause.

    Not scroll.

    Not skim.

    Pause.

    His words weren’t performative.

    They were piercing.

    He said, “Shoutout to Black women just because.”

    And just like that, over 300 people chimed in.

    Because when someone outside your experience sees you not as a trend, not as a quota, but as a human, it hits different.

    Mr. Cronk didn’t just post. He showed up.

    As a strategist who helps leaders break toxic loops with people-first performance, he gave us a sneak peek of what allyship looks like when it’s not dressed in corporate jargon.

    It was raw.

    It was real.

    It was revolutionary.

    To every Black woman feeling like a shadow in the workplace, in society, in the algorithm Kyle Cronk reminded us: someone sees you.

    And not just anyone. Someone who didn’t have to.

    That’s the kind of leadership that doesn’t need a title.

    It needs a mic.

    So thank you, Mr. Cronk.

    For the post.

    For the pause.

    For the proof that empathy isn’t color-coded.

    You gave us a moment.

    And in this era, moments like that are everything.

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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    2 分
  • The Invitation You Can't Afford to Solo-Ignore
    2025/11/27

    The Invitation You Can’t Afford to Sole-Ignore

    Forget everything you think you know about trade shows. The Footwear Show New York Expo isn’t an event; it’s a carefully curated ecosystem of desire, masterfully produced by Phyllis Rein. This is where commerce meets charisma, and the business of shoes becomes a breathtaking affair.

    Vibe Cue: This isn’t a convention center it’s a sanctuary for style.

    FSNYE has re-engineered the B2B experience, transforming the iconic Park Lane New York Hotel into a labyrinth of luxury pop-up showrooms. Imagine: instead of crowded, fluorescent-lit aisles, you’re moving through a series of private, custom-designed rooms and suites. Each door opens not to a mere booth, but to a world a complete vision of the season’s freshest looks.

    Vibe Cue: It’s the fashion equivalent of a speakeasy. Exclusive, intimate, and impossibly chic.

    Here, the art of the deal is wrapped in velvet. Wholesalers, manufacturers, and marketeers don’t just showcase their footwear, handbags, and small leather goods; they stage a seduction. This is where exceptional style and raw artistry are presented in their ideal state, away from the noise, allowing every stitch and silhouette to speak for itself.

    For retailers, it’s a dreamscape of efficiency and inspiration. This is your playground a safe, sophisticated, and remarkably efficient setting that makes doing business in New York City feel not just easy, but exhilarating. You’re not just shopping collections; you’re discovering the future of footwear, one luxurious encounter at a time.

    Vibe Cue: This is where trends are born and fortunes are made, all over a perfectly poured espresso.

    So, if you’re ready to step into a world where business feels like a privilege and every introduction holds the promise of your next best-seller, the answer is waiting at the Footwear Show New York Expo.

    Your next big obsession is behind one of those doors.

    The only question is, which one?

    Also, streaming across Roku, Amazon Fire Stick, Apple TV, Android TV along with iOs and Android mobile device. We’ve notified over 90,203 active subscribers

    See click here https://www.exposureplustv.tv/media/footwear-show-new-york-expo-fsnye-667767

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    4 分
  • You're invited: Wait! What's Your Vibe before you sit down?
    2025/11/24

    Despite the rise of A.I., there’s one thing technology still can’t automate: human connection.

    Post-pandemic, so many people are walking around with emotional residue nobody warned us about isolation, depletion, anxiety, quiet sadness, and that “I’m here but I’m not really here” feeling.

    Not because something is wrong with them… but because so much of the world went back to “normal” while everyone else was still rebooting.

    Here’s the truth: People aren’t broken. They’re under-connected.

    And that’s exactly where opportunity lives.

    This is the moment to create experiences, programs, events, content, and communities that revive people, not drain them.

    Not pity parties people need a vibe. A spark. A room that feels like oxygen. A moment that says, “You’re safe to exhale here.”

    We don’t need more noise. We need frequency. The kind that restores humanity, elevates energy, and reconnects us to each other in ways algorithms can’t.

    This isn’t the era of pity. It’s the era of high-frequency, soul-hitting, human-centered vibes.

    And trust me… the world is absolutely ready for the right room.

    #TheSavant #HumanConnection #PostPandemicEra #Leadership #Psychology #Community #BrandCulture #Innovation #PurposeDrivenWork #Reinvention #MediaRelations #PublicRelations #TheSavantCollective

    Thanks for reading The Savant Society! This post is public so feel free to share it.

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    7 分
  • I inadvertently lied to my clients.
    2025/11/22

    I Lied to My Clients.

    There. I said it. Let’s get that out of the way before we go any further.

    I looked them in the eye virtually and otherwise and promised them media coverage in top-tier outlets, brand visibility that would make them household names, and a return on investment that would make their accountants weep with joy. All for the low, low price of… practically nothing.

    It was the biggest lie I ever told. Not because I couldn’t deliver great work, but because I was charging $1,000 for what should have been a $10,000 retainer. I was selling magic beans and praying a beanstalk would grow, all while funding the “agricultural research” out of my own empty pockets.

    I was a “help-aholic.” My addiction was your bargain. And it was bankrupting me in every way imaginable.

    Let’s pull back the curtain on the s**t-show, shall we? Picture me, a supposedly savvy PR maven, juggling maxed-out credit cards to fund client campaigns I’d undercharged for. I was draining my savings to maintain the illusion of success for clients paying less than my monthly car note. Meanwhile, the actual cost of running a real agency was a five-alarm fire in my bank account:

    * An OTT app, burning $35,040 a month.

    * Cision and other PR tech, siphoning another $12,850 a year.

    * And staffing? Don’t even get me started on the beautiful, soul-crushing labyrinth of worker’s comp, state taxes, and federal taxes. I need a triple espresso and a therapy session just typing that sentence.

    I had an inability to let my “no” be my “no.” When clients bartered, I folded. I had an unrealistic, almost pathological need to help, even if it meant I couldn’t afford to help myself. I was funding their dreams by setting my own on fire.

    A word to the wise: Don’t do it. This isn’t humility; it’s self-sabotage. It doesn’t make you a good person; it makes you a soon-to-be-former business owner. It ruins your reputation, as clients assume the lack of results is your incompetence, not the reality that they bought a Kia budget and expected a Ferrari outcome.

    This unsustainable charade was my rock bottom. And it led to a 22-month deep dive into research, case studies, and raw consumer psychology.

    For the skeptics: yes, I have the receipts an undergrad in Psychology from Marquette University, a double major in Communications, a degree in Human Services, and a deep dive into social welfare and justice.

    Then, life, in its infinite cruelty, decided to really test the foundation. In the midst of this business implosion, I lost my mother, my grandmother, my uncle, and recently, my little brother. I grieved failed businesses, so-called friends, and my own shattered identity. With the resilience woven into my DNA by my ancestors and let’s be clear, with God’s will as the only logical explanation I didn’t become a statistic. I could have been a prime candidate for suicide, depression, or addiction.

    But I am Tam. And I was built to last.

    So, let’s get to the meat of why you’re here. The pain birthed a purpose. The failure forged a formula.

    I’ve cracked the code.

    I’ve completed the “Code Breaker” series, and today, I’m releasing the first workbook. It’s not based on theory; it’s built on bedrock research, current events, and brutal feedback from corporate event planners and A-List keynote speakers. This first release, “It’s a Vibe: The Speaking Industry,” is your blueprint.

    This is for you if you’re ready to stop lying to yourself and start building something real, profitable, and powerful.

    If not, no worries. Wait for the next book. But something tells me you’re as ready for a change as I was.

    “The discomfort I’m feeling is not evidence that I’m doing it wrong. It’s evidence that I’m doing something NEW. Old patterns die hard. New frequencies require cultivation. I am coachable. I am committed. I am becoming inevitable.”



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    14 分
  • The Vibe Tieing the Your Next Post to Your True Audience
    2025/11/18
    Watch the Video: Test Your Retention This guide reviews the core concepts presented in the “Pasted Text” excerpt from “This Minute Matters,” focusing on the marketing philosophy known as “Vibecoding.”Quiz: Short Answer QuestionsInstructions: Answer the following questions in 2-3 complete sentences, using only information provided in the source text.1. Describe the four steps of the “current digital marketing playbook” that Vibecoding aims to replace.2. What is the core definition of Vibecoding, and how does it differ from traditional marketing approaches?3. Explain the difference between demographics and psychographics as it relates to audience research.4. What is “Vibe-Triage,” and what are the two types of vibes it identifies within an audience?5. According to the text, what is a “Core Vibe,” and how do these audience members typically interact with content?6. Identify and briefly describe the three key components of putting “The Vibe-Code in Action.”7. What is the purpose of the “Feedback Loop,” and what is the difference between a “polite” response and a “BINGO” response?8. Explain the analogy used to differentiate the roles of SEO and Vibecoding in attracting an audience.9. Why is relying solely on long-tail keywords and sensationalism described as building a house on “a foundation of digital sand”?10. What is the ultimate goal of implementing Vibecoding, and what kind of relationship does it aim to build?Answer Key1. The current digital marketing playbook involves four steps: mashing words together for an “SEO Bridge of Communitication™,” using lengthy and clinical key phrases, adding sensationalism like “YOU WON’T BELIEVE WHAT HAPPENED NEXT!”, and then waiting for the audience to arrive. This method is critiqued as chaotic and impersonal.2. Vibecoding is not about explicitly stating what you are but about communicating what you feel like. It is described as a “secret frequency” or “unspoken rhythm” that builds a genuine connection, making the audience feel understood, unlike traditional methods that are compared to shouting facts into a megaphone.3. Demographics are broad categories like “women, 25-40,” which the text considers impersonal. Psychographics represent a deeper, more compassionate understanding, focusing on what keeps a person up at night, what memes they share, and what they secretly pride themselves on.4. “Vibe-Triage” is the process of understanding that an audience is not a monolith. It separates the audience into the “Core Vibe,” who are the most dedicated fans, and the “Adjacent Vibe,” who are nearby but may prefer a competitor.5. A “Core Vibe” represents the “1000-true-fans” who live and breathe a brand’s specific wavelength. They are deeply connected and demonstrate this by engaging with content through inside jokes.6. The three components of action are: Language & Lexicon (word choice and sentence rhythm), Aesthetic Frequency (visuals like colors and fonts that create a mood), and Content Cadence (the rhythm and timing of content delivery, such as a daily newsletter or spontaneous story drop).7. The “Feedback Loop” is the process of listening to audience responses (comments, DMs, shares) to see if the vibe is resonating. A polite response like “Great post!” is vapid, whereas a “BINGO” response is deeply personal and affirming, such as “OMG, this is SO me.”8. The text analogizes that SEO is the map that helps people find the neighborhood. In contrast, Vibecoding is the porch light, the smell of cookies, and the sound of a favorite song that makes them choose a specific house and decide to stay.9. This method is considered a weak foundation because while it might attract initial clicks from the curious or lost, it fails to build a genuine connection. This means people may visit once but are unlikely to stay or form a long-term relationship with the brand.10. The ultimate goal is to attract “your people” or your “vibe tribe.” It aims to move beyond a “one-night click” and cultivate a long-term, loyal relationship with an audience that feels truly seen and understood.Glossary of Key TermsVibecodingThe marketing practice of communicating a brand’s feeling, or “vibe,” through a specific frequency and unspoken rhythm to build a genuine connection and make an audience feel seen.SEO Bridge of Communication™A term used satirically to describe the mashing of words to create artificial, clinical key phrases for search engine optimization.Vibe TribeThe ideal target audience that is attracted not by keywords or sensationalism, but by a brand’s perfectly calibrated vibe; they are “your people.”PsychographicsThe compassionate, deep-dive research into an audience’s emotional and psychological makeup, including their fears, humor, and private points of pride, as opposed to simple demographics.The Pre-Game AutopsyA metaphorical name for the initial research ...
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    14 分
  • CrossOver Love: The 11.11 Awakening
    2025/11/11

    CROSSOVER LOVE: The 11/11 Awakening

    When waiting turns into walking and walking turns into wonder.

    “I’ve been walking around like a ghost in my own life, but the wait was never wasted. Every silent moment was preparing me for the sound of the door unlocking.”

    For years, I’ve felt the quiet ache of almost.Almost successful. Almost seen. Almost loved. Almost free.

    I’ve built companies, poured into others, dreamed big dreams and yet, for too long, I’ve watched those dreams sleep while the world kept moving. It’s been years of building without the visible fruit, years of carrying vision when no one could see the picture but me.

    But this November 11th feels different.Something divine is shifting.This isn’t superstition. It’s confirmation.

    The number 11/11 has followed me like a whisper from heaven a reminder that alignment is near. And now, I can feel it: the gates of transition are opening.

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    Thanks for reading The Savant Society! This post is public so feel free to share it.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    5 分
  • The Savant's Monday's Live Daytime Social
    2025/11/10

    "Visibility Without Credibility Is Just Noise." (drop comments, join the conversation, it's 29 minutes) hosted by the founder, CEO, and developer of The Savant™ Exposure+PlusTV™ Keynote Speaker Hub™-



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    20 分
  • This Minute Matters: Release is a Form of Respect
    2025/11/10

    Today, I tuned in to Joel Osteen’s message about separation, purification, and release and it landed right where it needed to. Sometimes God doesn’t just want to bless us; He wants to purify what’s blocking the blessing.

    I sat there with my notebook, writing down the things and people I needed to release. One of them was the man I met in New York.

    For a while, I held onto the idea that maybe he was the one. But today I realized something freeing: if I keep holding space for someone who isn’t chosen for me, I’m closing the door on the one who is.

    When we met, he was drawn to my story, my brokenness, my pain, my rebuilding. I think he felt comfortable knowing I wasn’t completely together. But that’s not love. That’s trauma bonding finding comfort in pain instead of growth.

    So I told him the truth: “You were not chosen by God for me. But we can be friends with boundaries.” Saying that wasn’t cruel; it was cleansing.

    Because when you finally release the people who were only assigned to your past pain, you make room for those who are meant to meet your present peace.

    I’m also learning to stop rushing love to stop over giving too soon, hoping it’ll convince someone to stay. Fear has a way of pushing us to overextend, but faith teaches us to pace ourselves.

    Today, I forgave my past. I released the rush. I chose peace over panic, process over pressure.

    And I realizedRelease isn’t rejection. It’s respect.Respect for who I’m becoming. Respect for what God is preparing. Respect for the love that will see me not my wounds, but my worth.

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    34 分