The Sales Strategy That Beat Every Competitor for 35 Years | Ken Abrahams
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Most entrepreneurs wait for the perfect moment to start. Ken Abrahams never had one. In this episode, Matthew sits down with Ken — founder of Fun Enterprises and 35-year veteran of the entertainment industry — to unpack what it actually takes to build a lasting business with no degree, no plan, and no safety net. They cover bad partnerships, reluctant entrepreneurship, the truth about sales, surviving COVID, and the leadership wake-up call that changed everything.
Key Takeaways
- Don't follow your passion — follow what you're willing to work at. Passion without effort goes nowhere.
- The difference between a customer and a client is everything. Clients are under your care. Customers are transactional.
- Great salespeople want commission, not salary. Unlimited earning potential is the point.
- When you screw up, fix it immediately and let the client decide how. Don't make them wait.
- Put away the two-by-four. Your team already knows when they failed. They need to hear when they succeeded.
- A good business partner has the skills you don't. Complement each other or it won't last.
About the Guest
Ken Abrahams is the founder and co-owner of Fun Enterprises, a full-service entertainment company serving colleges, universities, and corporations for over 35 years. Based in the Boston area, Ken has built a reputation for relationship-first sales, creative event programming, and a company culture so strong that some employees have stayed for three decades.
Connect
- funent.com
- LinkedIn: Ken Abrahams