In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with SEO expert Matt Diamante in part 2 of their conversation to break down what actually moves the needle in your business visibility.

Matt shares why most business owners are stuck doing the wrong kind of work...

and how shifting from “doing” to “promoting” can unlock real growth.

From building trust through consistent content to turning one idea into multiple marketing assets, this episode simplifies SEO and content strategy into actionable steps anyone can follow.

You’ll also learn how to overcome fear of idea theft, why email marketing still dominates conversions, and how accountability, not information! Is the missing piece for most entrepreneurs.

• Work on your business, not just in it: If you’re not serving customers, you should be creating content that attracts them.
• Consistency builds trust: Showing up regularly online signals credibility and keeps your business top of mind.
• One idea = multiple pieces of content: Repurpose a single concept across blogs, videos, and emails.

• “People don’t need more information. They need more action.”
• “99% of people haven’t seen your content—so say it again.”

• Audit your time: Identify where you’re stuck “doing” instead of promoting your business.
• Start or use your email list: Send one value-driven email to your audience this week.
• Take action immediately: Don’t just consume—implement one strategy from this episode today.

Matt Diamante

• HeyTony.ca
• Buy Matt's Book "

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!