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Building a Coffee Brand: Unay's Journey from Coffee Lover to Swamp Water Roasting Owner

In this episode of Behind the Roast Podcast, host Joseph is joined by Unai from Swamp Water Roasting to discuss the intricacies of building and running a successful coffee brand. Unay shares his personal journey from being a lifelong coffee enthusiast from Venezuela to owning a micro-roasting business in the US. The conversation covers various topics including sourcing and roasting, expanding the business, navigating social media for growth, and the importance of content collaboration. Unay also provides insights into his future plans for Swamp Water Roasting and his ambitions to open a commercial space that serves coffee and offers educational classes.

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00:00 Introduction to Behind the Roast Podcast

00:35 Meet Unay: From Venezuela to Coffee Entrepreneur

01:26 Starting Small: The Journey of Swamp Water Roasting

02:14 The Power of Social Media in Coffee Branding

03:30 Content Creation: Tips and Challenges

09:52 Navigating Brand Collaborations

11:07 The Coffee Community and Roasting Techniques

17:54 Future Plans and New Coffee Ventures

22:51 Fun and Unique Coffee Labels

25:25 Sourcing and Roasting Coffee Beans

26:37 Challenges and Rewards of Coffee Roasting

33:35 Creative Collaborations and Content Creation

38:08 Future Plans and Community Engagement

42:37 Conclusion and Final Thoughts