The Retail Reality: Getting Listed and Staying Listed | Jasmine Wheelhouse (Taking the Pea)
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The Retail Reality: Getting Listed and Staying Listed | Jasmine Wheelhouse (Taking the Pea)
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Getting listed is not the win...it’s permission to start proving yourself.
In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by Jasmine Wheelhouse (CEO/“Pea-EO” of Taking the Pea) to talk honestly about the retail reality for challenger brands: getting a buyer’s attention, winning the pitch, and what it takes to stay listed once you’re on shelf.
We cover:
- what “retail ready” really looks like in practice
- buyer ghosting and the resilience required to keep pushing
- what buyers are actually listening for
- the “first big retailer” catch-22
- the money trap founders fall into when they’re desperate for traction
Links:
Taking the Pea: www.takingthepea.com
Makin Mighty: www.makinmighty.com
If you found this useful, please share it with someone building a food or drink brand who’d get value from it.
You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMighty
And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.
Thanks for listening. See you next time
makinmighty@gmail.com