『The Retail Razor Show Podcast』のカバーアート

The Retail Razor Show Podcast

The Retail Razor Show Podcast

著者： Ricardo Belmar | Top Retail Expert
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Cutting through the clutter in retail strategy, retail technology, and executive leadership.


Welcome to The Retail Razor Show — your go-to podcast for bold strategic insights and real-world innovation in the retail industry. We spotlight the trends transforming retail, from agentic AI for frontline retail, agentic commerce, and retail media networks, to the human connection that drives exceptional customer experience and maximizes employee satisfaction. Hosted by RETHINK Retail Top Retail Expert, Thinkers360 Top Thought Leader and one of NRF’s 2025 Retail Voices, Ricardo Belmar, and RETHINK Retail Top Retail Expert, retail tech startup founder, and CI&T North American Leader, Casey Golden.


Episodes feature:


  • Executive leaders from top retail brands
  • Influential industry analysts and retail strategists
  • Startup founders driving innovation in retail technology
  • Case studies of successful retail tech deployments
  • Straight talk on strategy and innovation


Whether you’re a retail executive, frontline store team leader, tech innovator, product junkie, or customer experience champion, this show delivers actionable strategies to help you lead your business and your teams with clarity, adopt emerging AI and media technologies, and stay ahead in a constantly evolving retail industry.


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Now in its sixth season, The Retail Razor Show is part of the Retail Razor Podcast Network.

Stay sharp. Stay human. Stay ahead.


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About your hosts


Ricardo Belmar is an NRF Top Retail Voice for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Retail, a Top 25 AGI & Careers, a Top 50 Agentic AI & Management, & a Top 100 Digital Transformation & Transformation Thought Leader, plus a Top Digital Voice for 2024 & 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.

Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is, a RETHINK Retail Top Retail Expert from 2023 - 2026, and a Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech!

© Copyright 2021-2026 All rights reserved. Retail Razor, LLC. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • Store Traffic Is a Gift - Retail's Most Misunderstood Metric

    Store Traffic Is a Gift - Retail's Most Misunderstood Metric
    2026/07/15
    S6E9 Mark Ryski on why stores convert up to 70% of store traffic while online only converts 3% and Amazon only 10%77% of shoppers who walked out of a big box store without buying told exit interviewers they came in to buy. They couldn't find help, wouldn't wait in line, and left empty-handed. Mark Ryski has spent almost 3 decades measuring that gap, and his new book gives it a name: Store Traffic Is A Gift, and most retailers waste it. This episode, Ricardo and Casey sit down with Mark Ryski, founder and CEO of HeadCount Corporation, to dig into retail's most misunderstood metric: in-store conversion. Physical stores convert 20% to 70%+ of their store traffic. Typical online sites convert under 3%, and Amazon converts about 10%. The store converts several times better than any other channel, yet 84% of retail sales (US Census Bureau, March 2026) still get managed as if online were winning, and in-store conversion gets treated as a vibe at the end of the day.In This Episode, You'll Learn• Why a store can get more traffic and sell less, and what conversion data reveals.• The exit survey result that changed a big box operator's mind about service.• The single fastest conversion win, and why most chains schedule it backwards.• How super converting stores hit 75% while sister stores in the same chain sit at 30%.• The CFO conversation: what 100 basis points of conversion is worth in top-line sales.• What BOPIS, curbside, and Amazon returns really do to store traffic and conversion.• Why accurate store traffic data is the demand signal AI needs before anything else.Subscribe & FollowIf you enjoyed this episode, please leave us a 5‑star rating and review on Apple Podcasts, Spotify, or Goodpods. Subscribe on YouTube so you never miss an episode and check out the other shows in the Retail Razor Podcast Network: Retail Transformers, Blade to Greatness, and Data Blades.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeFeatured guestMark Ryski. https://www.linkedin.com/in/mark-ryski-8826601/CEO, HeadCount Corporation. https://headcount.comAuthor, Store Traffic Is A Gift. https://a.co/d/00VI3UujMark Ryski is the founder and CEO of HeadCount Corporation and one of the retail industry's leading authorities on store traffic and shopper conversion. For more than 20 years, he has helped retailers—from independent stores to large national chains in over 20 countries—convert more store visits into sales and make better operating decisions. He is the author of three books on retail performance, including Store Traffic Is a Gift: The Retailer's Guide to Converting Visits into Sales, Conversion: The Last Great Retail Metric, and When Retail Customers Count, the first book dedicated to the study of store traffic. Mark is a longtime BrainTrust contributor on RetailWire and has been recognized as a Rethink Retail Top Retail Expert in 2025 and 2026.Chapters00:00 Teaser00:32 Show Intro05:06 Welcome, Mark Ryski!10:28 Traffic Is a Gift13:09 Origin Story - Counting Traffic16:45 Conversion Numbers and Fast Wins23:16 Exit Surveys Reveal Missed Sales26:22 Proving Payroll Pays Back28:08 Inside Super Converting Stores31:57 BOPIS And Amazon Traffic Trap38:23 AI Needs Clean Traffic Data44:52 Optimism For Physical Retail48:03 Show CloseMeet your hostsHelping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail, a Top 25 Thought Leader in AGI and Careers, a Top 50 Thought Leader in Agentic AIand Management, and a Top 100 Thought Leader in Digital Transformation and Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformationand the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech! MusicIncludes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
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    49 分
  • Pragmatic AI for Retail’s Frontline: Tokenless & On-Device

    Pragmatic AI for Retail’s Frontline: Tokenless & On-Device
    2026/06/13
    BONUS S6E8 A Zebra ZONE 2026 recap on pragmatic AI, on-device AI, super apps, and giving store associates their day backRicardo Belmar just got back from Zebra Technologies’ ZONE 2026 conference in Nashville, where pragmatic AI was the main theme. In this special bonus episode of The Retail Razor Show, he and Casey Golden unpack what it all means for retail’s frontline workers. This is a story about pragmatic AI, the kind that gives store associates and warehouse teams their day back instead of promising the moon.The headline from ZONE 2026? Zebra is no longer telling a devices story. It’s telling a frontline platform story, anchored by on-device AI that runs with no cloud, no tokens, and no waiting. Ricardo brought back two exclusive interviews, with Zebra CTO Tom Bianculli and Mobile Computing chief James Poulton, plus a notebook full of stats, demos, and hallway conversations that deliver the full pragmatic AI story.We get into why frontline workers are drowning in 70 to 80 apps when they only use about a dozen, the super app built to fix it, real-time translation running live on a device, and why “tokenless” pragmatic AI became the word of the week. If you want to understand on-device AI and what it delivers for frontline workers, this episode is your shortcut.In This Episode, You'll Learn• Zebra’s three big software announcements: Nucleus, Workcloud IO, and Workcloud BI• The 80-apps problem and the super app designed to collapse it down to one experience• Why on-device AI, tokenless and at the edge, beats cloud round trips for frontline use cases• Real-time translation in any language, live on the device• Micro-learning, the “TikTok of learning,” and tackling 70 to 80% frontline turnover• Picture proof of delivery: how a second and a half scales into tens of millions of dollars• The octopus organization, and why intelligence belongs at the edge of the org• James Poulton on why large language models are overhyped for the enterpriseWhy it mattersWe’ve spent years on this show arguing that your associate experience is your customer experience. ZONE 2026 felt like the technology industry finally catching up to that idea, treating frontline workers as the most under-invested asset in retail and giving them on-device AI that augments rather than replaces. Pragmatic AI wins on the accumulation of small moments, and that is the thread we pull all episode long.Subscribe & FollowIf you enjoyed this episode, please leave us a 5‑star rating and review on Apple Podcasts, Spotify, or Goodpods. Subscribe on YouTube so you never miss an episode and check out the other shows in the Retail Razor Podcast Network: Retail Transformers, Blade to Greatness, and Data Blades.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeFeatured guestsTom Bianculli, Chief Technology Officer, Zebra Technologieshttps://www.linkedin.com/in/tom-bianculli-9053892/James Poulton, SVP & GM, Mobile Computing, Zebra Technologieshttps://www.linkedin.com/in/jamespoulton/Chapters00:00 Teaser01:01 Show intro02:12 What Zebra announced at ZONE 202604:00 The 80-apps problem and the super app06:53 Real-time translation on the device08:55 Tokenless, on-device AI explained11:46 Best moment: the octopus organization15:43 Interview: Tom Bianculli, CTO Zebra Technologies35:50 Recap: pragmatic AI and returning time to workers40:27 Interview: James Poulton, SVP & GM Mobile Computing53:21 Big takeaways from ZONE 202659:32 Show CloseMeet your hostsHelping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail, a Top 25 Thought Leader in AGI and Careers, a Top 50 Thought Leader in Agentic AIand Management, and a Top 100 Thought Leader in Digital Transformation and Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformationand the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech! MusicIncludes music provided by imunobeats.com, featuring Overclocked, and E-Motive from ...
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    1 時間
  • Retail Trends 2026 - 8 Signals From The Lead Summit

    Retail Trends 2026 - 8 Signals From The Lead Summit
    2026/05/29
    BONUS S6E7 8 retail trends for 2026 including AI-assisted shoppers, why people are the new luxury, and the grey swans most retailers are ignoringCasey Golden and Ricardo Belmar spent two days at The Lead Summit in New York City with the operators, founders, and analysts actually running retail right now, and they walked out with a clear read on the retail trends 2026 will be built on. Instead of a session-by-session recap, this bonus episode pulls out the eight cross-cutting themes that showed up no matter whose stage they were on, from Anthropologie and Talbots to Hey Dude, Olaplex, Loop, and Coterie.The headline: every AI experiment built to replace people was a failure story, and every one built to extend people was a winner. From there the conversation runs through the rewired store, the rise of the AI-assisted shopper, why human connection is becoming the new luxury, and the grey swan events most retailers can see coming but refuse to plan for. If you want the retail trends 2026 leaders are quietly betting on, plus what to do about it Monday morning, this is the episode.In This Episode, You'll Learn• Why AI augmentation beats AI replacement, and the customer service "40% ticket deflection" stat that fell apart under real measurement• How the AI-assisted shopper is already changing product discovery, and why generative engine optimization (GEO) is getting 80% of the attention on 5% of the traffic• Why "people are the new luxury" may be the one theme still defining retail trends 2026 a year from now• What Talbots' 35-of-100 transactions stat says about store KPIs beyond sales per square foot• How community beat audience for breakout brands, and why your brand story now has to teach the LLMs who you are• The grey swans hiding in plain sight: GLP-1, the aging of America, and single-geography supply chain risk• The Monday-morning move to make before the AI-assisted shopper takes a bigger bite of your holiday trafficNotable Moments & Quotes• "AI won't sit down and have a cigarette with me." The line that summed up why people still matter.• "Listening is a capability, but hearing is a skill."• Rainbow Shops: a vendor's 40% ticket deflection collapsed because customers just hung up and called back for a human.• Talbots' Concierge clienteling went from reaching 300,000 of 750,000 eligible customers to all of them, while keeping the calls human. AI does the volume, people do the moments.• Loop Earplugs grew from $1M to $250M in five years, obsessing over one question: where did you first hear about us?• MoMA Design Store: "We're not Amazon, and we don't want to be."• Randa Apparel's grey swans: GLP-1 (roughly 8M users today, potentially 100M by 2030), more Americans over 65 than under 18 by 2028, and the warning that "a business built around a single geography isn't lean, it's exposed."Subscribe & FollowIf you enjoyed this episode, please leave us a 5‑star rating and review on Apple Podcasts, Spotify, or Goodpods. Subscribe on YouTube so you never miss an episode and check out the other shows in the Retail Razor Podcast Network: Retail Transformers, Blade to Greatness, and Data Blades.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeChapters00:00 Teaser01:01 Show Intro03:18 The BIG Recap - Our 8 Themes form The Lead Summit05:49 Theme 1 - The Augmentation Imperative09:49 Theme 2 - People are the New Luxury14:17 Theme 3 - The Rewired Store18:40 Theme 4 - Get Ready for the AI-Assisted Shopper24:19 Theme 5 - Community Over Audience30:57 Theme 6 - Brand Discipline and the Power of Saying No35:22 Theme 7 - Multiplatform & Multigenerational Reality40:23 Theme 8 - Grey Swans: The Conversations Most People Aren't Having45:39 Key Take Aways: What Should Listeners Do Monday Morning?48:53 Show CloseMeet your hostsHelping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail, a Top 25 Thought Leader in AGI and Careers, a Top 50 Thought Leader in Agentic AIand Management, and a Top 100 Thought Leader in Digital Transformation and Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformationand the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a ...
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    50 分
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