The Retail GPS Podcast: The Psychology of Branding explores how emotional triggers, visual design, and storytelling shape unforgettable brand identities. Gain actionable insights to create a brand that captivates and connects with your audience in the competitive retail and CPG space.Credits: Music from #Uppbeat: https://uppbeat.io/t/mark-july/your-way License code: J4PFO2GXE36QLHWT

In S1 E5 of The Retail GPS, Ihsan breaks down wholesale vs. distributor models for scaling food brands. Wholesale offers higher margins and control but is resource-heavy, while distributors provide reach and scalability with lower margins. Your choice depends on goals, resources, and cash flow. Music: “Mellow Bop” by Prigida from Uppbeat (License code: 4HQCBYCVPZJTWYKL).

In this episode of The Retail GPS Podcast, we dive into logistics essentials for food brands. Learn strategies to secure optimal shipping rates, partner with co-packers for ingredients and packaging, manage inventory, and choose storage solutions to streamline operations. Music from Uppbeat: https://uppbeat.io/t/prigida/sketch-book (License code: OVAYMCIUB7NWXLQK).

In "The Secret Recipe for Success," join host Ihsan Munir as we delve into the essential strategies for food product success, focusing on the importance of detailed Product Briefs, Key Selling Strategies, and powerful Go-To-Market plans.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/cruen/city-streets License code: LFSH1KED6YQKANPS

"From Idea to Shelf" is for aspiring food entrepreneurs. Join us as we guide you through the journey of transforming your food product idea into a market-ready success.

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What are two key ingredients for succeeding in the retail and CPG space?

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