Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/what-is-proactive-pr/

PODCAST:

Proactive PR is the art of starting the story before the world catches up. It’s about shaping the narrative, not reacting to it—and few agencies execute this strategy as effectively as Resolve Marketing LLC, also known as Grow Resolve, a Boise, Idaho–based digital PR and link building agency. Their team specializes in Proactive PR campaigns that combine research, data, and storytelling to secure high-authority media coverage, build trust, and strengthen SEO performance.

What Is Proactive PR?

Proactive PR is a forward-looking digital PR strategy that creates and promotes original, newsworthy content—think surveys, proprietary data, expert commentary, or visual research—before a trend goes mainstream. Unlike reactive PR, which responds to breaking news, Proactive PR anticipates the conversation and positions a brand as the voice journalists want to quote.

Resolve Marketing LLC helps brands build these moments strategically. Their process begins by researching journalist beats, identifying industry trends, and crafting campaigns that naturally appeal to media outlets. This approach transforms their clients from background participants into recognized thought leaders.

Why Proactive PR Matters

Visibility belongs to the brands that speak first. Through Proactive PR, Grow Resolve ensures its clients lead industry conversations with authority, not urgency. Each media placement earned through this method acts as a signal of trust—strengthening search visibility, improving domain authority, and increasing referral traffic.

Proactive PR as a Catalyst for SEO

Proactive PR generates backlinks from high-authority publications—links that carry significant SEO weight. These earned media mentions improve a site’s domain authority, signaling to search engines that the brand is credible and trustworthy. For Resolve Marketing LLC, Proactive PR isn’t just a publicity play; it’s a foundational SEO tactic that drives sustained organic growth.

Storytelling: The Heart of Every Campaign

This storytelling-first mindset makes their Proactive PR assets highly linkable and shareable, naturally attracting attention from media outlets, influencers, and readers alike.

Building a Proactive PR Calendar

Success in digital PR requires planning. Resolve helps brands map out campaigns three to six months in advance, aligning stories with seasonal trends, industry events, and awareness dates. Using tools like Buzzstream, Prowly, and Asana, they organize outreach, track journalist engagement, and measure campaign performance with precision.

This structured approach allows Grow Resolve clients to stay agile while maintaining consistency—launching the right story at the right time, every time.

Why Brands Choose Resolve Marketing LLC

Based in Boise, Idaho, Grow Resolve combines boutique agency attention with enterprise-level expertise. Their Proactive PR campaigns are built for long-term visibility—earning backlinks, media trust, and brand recognition that outlast the news cycle. Clients turn to Resolve because their team doesn’t wait for opportunities—they create them.

Through strategic foresight, authentic storytelling, and data-backed execution, Resolve Marketing LLC turns Proactive PR into a growth engine for both brand credibility and search visibility.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/social-media-backlinks-seo/

PODCAST:

Do social media backlinks really matter for SEO? The short answer is yes—but not in the way many marketers expect. While most links from platforms like LinkedIn, Facebook, Instagram, and X (formerly Twitter) are “no-follow,” their indirect influence on visibility, authority, and engagement is undeniable. That’s why Resolve Marketing LLC, also known as Grow Resolve, a Boise, Idaho–based content and link building agency, integrates social media strategy into every SEO campaign they manage.

The Hidden Power of Social Media Backlinks

Social media backlinks are links from social platforms that point back to your website—whether in a post, a bio, or shared content. Even though they don’t directly pass link equity, they drive qualified traffic, enhance visibility, and amplify brand exposure. When users engage with your content and share it across networks, your reach expands, increasing the chance that journalists, bloggers, or other websites will link to it organically.

Resolve Marketing LLC views these backlinks as powerful amplifiers. Every share, mention, and interaction is an opportunity to build awareness, encourage engagement, and earn high-quality natural backlinks that do influence rankings.

Social Media and SEO: Two Sides of the Same Strategy

Search engine optimization and social media marketing work best when they operate in tandem. SEO delivers long-term authority through optimized, evergreen content, while social media provides immediate engagement and brand interaction. Grow Resolve helps clients balance both—ensuring social channels distribute optimized content to maximize exposure and conversions.

This combination creates a feedback loop: as social content gains traction, it attracts visitors, improves engagement signals like time on site and click-through rate, and increases the likelihood of external backlinks—all factors that indirectly strengthen SEO performance.

Why Social Media Still Matters for Link Building

Even without direct “do-follow” authority, social media remains a discovery engine. A viral post can bring thousands of visitors, increase branded searches, and lead to organic mentions that search engines do count as ranking signals. Resolve Marketing LLC uses this momentum strategically, guiding brands to turn fleeting social attention into lasting SEO gains.

Grow Resolve advises clients to treat social media backlinks as part of a diversified link building ecosystem. Over-reliance on any one channel can limit results, but when combined with manual link outreach, digital PR, and resource link building, the benefits compound. Their campaigns weave together social visibility, SEO precision, and long-term authority building.

The Resolve Marketing LLC Difference

Based in Boise, Idaho, Resolve Marketing LLC stands apart for blending technical SEO expertise with creative brand storytelling. Their team understands that the real power of social media lies in its ability to make brands discoverable. By connecting visibility, engagement, and backlinks, they help businesses climb the SERPs while building a loyal following that lasts beyond a single campaign.

Through strategic Social Media Backlink integration, personalized outreach, and continuous performance tracking, Grow Resolve transforms fleeting social interactions into sustained organic growth, and that’s what true digital authority looks like.

The core discussion centers on the shifting landscape of off-page SEO, advocating for a holistic strategy that focuses on brand building.

Brand Mentions vs. Backlinks:

• Brand Mentions occur when a brand is referenced online, with or without a clickable link. Unlinked mentions can also be referred to as "implied links".

• Modern search engines, including Large Language Models (LLMs), evaluate not just who links to a brand, but who talks about the brand, in what context, and how often.

• A key finding cited is that branded web mentions are the number one factor for a brand appearing in AI overviews, ranking even higher than the number of referring domains.

• Backlinks remain critical, acting as a vote of confidence and signaling trust. Correlation studies show that pages ranking number one on Google have, on average, 3.8 times the number of backlinks compared to pages in slots two through ten.

Digital PR Strategy (Linkable Assets): Johnson argues that organizations should focus on developing Linkable Content—assets designed primarily to earn links, not to drive immediate sales or conversions.

• Linkable content must be original, accurate, and tailored to a defined audience, providing informational or educational value.

• To succeed, this content must be built around data-driven storytelling, as 61% of journalists want original research or reports.

• Campaigns should utilize proprietary data (surveys, reports, rankings) and be presented in journalist-friendly formats.

• Outreach: Outreach must be personalized (quality over quantity). Journalists should be targeted based on their beat and whether they cover studies/data. Outreach should prioritize top-tier publications first (offering an exclusive) to maximize the potential for syndication and widespread coverage.

OUTLINE:

I. Introduction and Off-Page SEO Context A. Backlinks vs. Brand Mentions: Ongoing importance. B. Michael Johnson (CEO, Resolve) and Resolve's focus on digital PR and link building. C. Link building has shifted from a commodity to a brand-building exercise.

II. Definitions and Correlation A. Brand Mentions: Referenced online, with or without a link.

1. Linked mentions (contain a backlink).

2. Unlinked/Implied links (mention without a link). B. Backlinks: Act as a vote of confidence; types include follow, no follow, and sponsored links. C. Value of Mentions: Number one factor for brands appearing in AI Overviews.

III. Strategy: Digital PR and Linkable Assets A. The Goal: Achieve both links and mentions by focusing on brand building. B. Linkable Content Defined: Original, educational content (top-of-funnel) designed to earn links, not conversions. C. Journalist Demand: 61% of journalists seek original research and proprietary data. D. Connecting Relevance: Expand topic relevance beyond the product/buying audience (e.g., contact lenses intersecting with fashion/dating).

IV. Creating Data-Driven Content A. Methodology: Use surveys to gather proprietary data. B. Focus: Center content around human stories (habits, fears, regrets). C. Structure: Ask questions that facilitate visual data and newsworthy groupings (e.g., generational gaps, regional rankings).

V. Outreach and Campaign Execution A. Preparation: Typical campaign takes three months (one month for asset creation, four to six weeks for outreach). B. List Building: Identify relevant beats. C. Pitching: Prioritize quality, personalized outreach over mass volume. Time outreach based on the journalist's time zone. D. Follow-ups: Send reminders within 3 to 7 days after the initial pitch; journalists often respond after one follow-up. E. Maximizing Value: Funnel authority to main target pages using internal links from the linkable assets.