If you own a brokerage and you're struggling to recruit or retain agents, there's a good chance you're making the same mistake 99% of broker-owners make: you're pitching people instead of building relationships.

In this episode, we sit down with Jim Remley — founder of eRealEstateCoach.com and former owner of the largest independent real estate company in Oregon. Jim started in real estate at 19, listed over 150 homes in a single year by 20, and went on to build a brokerage empire spanning 17 offices before building another company from 38 agents to three offices and $1.4 billion in sales.

He now coaches broker-owners across the country on the only two things that actually drive brokerage growth: recruiting and retention.

In this interview, you'll learn:

• Why the classic recruiting call gets you ghosted — and what to say instead

• What "no recruiting recruiting" looks like in practice (and why it works)

• Why push-button recruiting only attracts the agents you don't want

• How to re-recruit your existing team before someone else steals them

• The 2P Principle — how to set standards from day one and actually enforce them

• Why competing on commission splits is a death sentence for broker-owners

• The five daily non-negotiables that separate leaders who scale from those who stall

• When to fire an agent — and why it actually builds your culture

"When you decided to own a brokerage, you said to yourself — whether you realize it or not — my number one job is now a recruiter. That's your number one job."

Connect with Jim Remley: https://erealestatecoach.com

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