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In this episode, I sit down with Jonathan to dissect how AI is moving from a "transformational" buzzword to a practical engine for business growth.

We dive deep into the IKEA case study, where the analysis of service desk calls didn't just lead to automation, but to the creation of a brand-new interior design service that generates millions in revenue. This shift from saving money to making money is the blueprint for modern AI implementation.

We also explore the broader impact of AI across sectors that don't always make the tech headlines.

We discuss AgTech’s role in saving billions through water and yield optimisation, and the incredible strides in Swedish healthcare where AI is detecting cancer months ahead of radiologists.

For larger enterprises, we look at the hard numbers from Alphabet and American Express, where AI is slashing fraud and generating 50% of new code.

The immediate action for any leader listening is to identify your "low-hanging fruit," such as customer support archives, and then start imagining the "10X" possibilities. AI is not just about efficiency; it is about doing what you never could before