The Real Reason Clients Say "I Can't Afford It" (It's Your Copy)
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The Real Reason Clients Say "I Can't Afford It" (It's Your Copy)
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When a client gets on a sales call and tells you the money isn't there — they also read your copy to get there.
Your copy is a filter. Not just for what you do and who you help, but for the emotional state your ideal client is in when they find you. The language you use calls in the version of the person that matches it.
In this episode I'm walking you through why "I can't afford it" is almost never about the money, how towards and away-from motivation shapes which clients show up in your sales calls, and what to shift in your copy so the right person arrives already able to say yes.
This is Part 4 of the series on marketing and the unconscious mind.
🔗 Book a Clarity Call: https://connect.selenawoodward.com/widget/booking/UWxBFU2rjuqRn8iYm0O4🔗 The Clarity Shift — free, live, 16 June: https://offers.selenawoodward.com/the-clarity-shift-page🔗 What's Blocking Me quiz: https://offers.selenawoodward.com/whats-blocking-me-page
The Inner Business Podcast is for purpose-driven founders and coaches who know that real growth happens when your inner world and business systems develop together. Hosted by Selena Woodward — business coach, NLP practitioner, and founder of The Clarity Cauldron.