In this episode of Rocky Mountain Marketing, I sit down with Matthew Rouse—author, agency owner, and AI startup founder—to talk about the real state of AI in business. Forget the hype—Matt and I dive into practical AI tools, how to build better automations, and how small businesses can scale smarter without sacrificing authenticity.

We explore:

• What AI is actually doing for businesses right now
• Creative AI workflows that go beyond social media posts
• Why automating your reporting could save you hundreds of hours
• How to train AI to support your team without replacing them
• The #1 automation every small business should implement before the year ends

Timestamps:

00:00 Introduction to AI and Job Security

00:30 Welcome to Rocky Mountain Marketing

01:00 Meet Matt Rouse: AI Expert and Entrepreneur

01:26 The Reality of AI for Entrepreneurs

06:18 AI Tools and Their Applications

14:03 Using AI for Creative Processes

18:32 Automating Business Tasks with AI

23:28 The Future of AI in Business

28:58 Conclusion and Final Thoughts

Matt also shares insights from his book Will AI Take My Job Too?, plus his approach to building powerful AI agents and automations that actually move the needle.

Tune in to learn how to stop fearing AI—and start using it to make your business more efficient, impactful, and human.

Listen now on your favorite podcast platform and don’t forget to subscribe!

Visit Matt Rouse online:

Website: https://matthewrouse.com/

LinkedIn: https://www.linkedin.com/in/mattmrouse/

SMB Autopilot: https://smbautopilot.ai/

Book: https://www.amazon.com/Will-Take-Job-Predictions-Corporations/dp/B0CL9NWGGL

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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