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The Real Experts in Business

The Real Experts in Business

著者： Michelle DeNio
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There is no shortage of content telling you what's working right now. This show is different. The Real Experts in Business is a seasonal podcast featuring curated conversations with established business owners who have been in the game for years. Every guest is personally vetted by host Michelle DeNio, a business strategist with over 20 years of experience working with service-based entrepreneurs, coaches, and consultants. Each season has a focused theme and a hand-selected guest list. These are not random interviews. These are the experts Michelle trusts, the ones she would send her own clients to, and the ones whose advice has stood the test of time. If you are tired of chasing trends and ready to hear from people who have actually built something real, you are in the right place. New seasons drop throughout the year. Subscribe now so you never miss one.Copyright 2026 Michelle DeNio マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • The Real Experts in Business: Welcome

    The Real Experts in Business: Welcome
    2026/04/08

    Welcome to The Real Experts in Business

    If you are tired of chasing trends, consuming strategy after strategy, and still feeling stuck, this show was made for you.

    In this trailer episode, host and business growth strategist Michelle DeNio introduces The Real Experts in Business and the philosophy behind why she created it. After nearly a decade of working with service-based entrepreneurs, coaches, and consultants, Michelle has seen one pattern repeated over and over: the business owners who are actually winning are not doing more. They are doing the right things consistently, and they have been doing them for a long time.

    That is the entire premise of the Focused Visionary Framework, Michelle's signature methodology built around simplifying, clarifying, and executing. And it is the through line of every conversation on this show.

    What You Can Expect

    The Real Experts in Business is a seasonal podcast featuring vetted, established business owners who Michelle knows personally, trusts, and can vouch for. No gatekeeping. No highlight reels. Just honest conversations with real experts who have built something worth talking about and are willing to tell you exactly how they did it.

    Every season brings a different theme, a different lens, and a hand selected group of guests from different industries and areas of business. The through line is always the same: what actually works, what has always worked, and how you can apply it in your business starting now.

    Season 1 is coming. Subscribe now so you don't miss it.

    Also mentioned in this episode:

    The Real Truth About Business Podcast: 300+ episodes of zero filter, raw, real talk about what it actually takes to grow, build, and sustain a successful business.

    Listen here

    Connect with Michelle DeNio:

    Website: michelledenioconsulting.com

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    4 分
  • Email Marketing Strategy That Actually Converts: Build Relationships, Not Just Lists with Liz Wilcox

    Email Marketing Strategy That Actually Converts: Build Relationships, Not Just Lists with Liz Wilcox
    2026/05/19
    If you’ve been avoiding email marketing or treating it like an afterthought, this episode is going to completely shift your business strategy. In this episode of The Real Experts in Business podcast, I sit down with email strategist Liz Wilcox to break down why email is still one of the most powerful tools for revenue growth. This is for service-based entrepreneurs who are stuck at a revenue plateau, relying too heavily on social media, and missing a direct connection to their audience. After 9 years of experience, I can tell you this is one of the biggest gaps I see in business strategy. Inside this episode, we talk about how to build relationships through email, how to simplify your sales process, and how to consistently generate revenue without depending on algorithms.Meet Liz Wilcox:The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.Liz Wilcox Email Marketing MembershipGet everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject lines so you never have to write an email from scratch again.Free Email Marketing Templates + Welcome SequenceVisit WebsiteConnect on InstagramConnect on FacebookWhat You'll Learn:Why email marketing is still the most reliable strategy for revenue growthHow to build real relationships that improve your conversion rateThe three core elements every email needs to be effectiveHow to grow your email list without relying on social media algorithmsWhy consistency in your email strategy matters more than frequencyHow to use email to support your pipeline and sales processEpisode Highlights:[00:00] Introduction: Meet Liz Wilcox and her email marketing journey[03:00] From travel blogger to email marketing expert[05:00] Why email marketing works without algorithms[08:00] Building relationships instead of just selling[12:00] Why email creates deeper connection than social media[17:00] List building strategies through collaboration and networking[23:00] Simplifying email marketing with templates and systems[28:00] Why email will continue to outperform in an AI-driven worldKey Takeaways:Email Marketing Is About Relationships, Not Just SalesHere’s what I see constantly. Business owners either ignoring email marketing or only using it when they have something to sell.After 9 years of working with service-based entrepreneurs, I can tell you that approach will always limit your revenue growth.What Liz reinforced in this conversation is simple. Email is not about closing sales. It’s about opening relationships. When someone is in your inbox, you have direct access to them without relying on algorithms, trends, or platforms you don’t control.That changes everything about your business strategy.The Simplicity Most People OverlookOne of the biggest takeaways from this episode is how simple effective email marketing actually is.You don’t need complicated funnels. You don’t need perfectly written newsletters. You need three things:Show that you’re invested in your audienceBe relatable so people connect with youStay consistent so you remain top of mindThat’s it. That’s the foundation of a strong sales process through email.And yet most people overcomplicate this, which is exactly why they don’t stay consistent.Your Pipeline Needs Email to Function ProperlyInside the Focused Visionary Framework, your pipeline is one of the most critical pieces of your business.Email sits right in the middle of that.It nurtures leads. It builds trust. It moves people from awareness into consideration and eventually into decision. Without it, your lead generation relies too heavily on social platforms and inconsistent visibility.When you use email correctly, your pipeline becomes more stable and your conversion rate improves because people already trust you before they ever reach out.Growth Comes From Connection, Not Just VisibilityThis is where most people get it wrong.They focus on getting more eyes on their business instead of building deeper connections with the people already there.Email allows you to go deeper. It allows your audience to respond, share, and actually communicate with you in a way social media doesn’t always support.And that connection is what drives sales.You Don’t Need More Strategy. You Need ConsistencyThis is the theme that keeps coming up across every conversation.You don’t need more tactics. You don’t need more platforms. You don’t need to constantly reinvent your business strategy.You need to consistently show up.Whether that’s once a week or a few...
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    31 分
  • Resilience in Business: How to Stop Taking Rejection Personally and Build Sustainable Growth with Deborah Smith

    Resilience in Business: How to Stop Taking Rejection Personally and Build Sustainable Growth with Deborah Smith
    2026/05/19
    If you find yourself overthinking every “no,” questioning your value, or feeling derailed when something doesn’t go as planned, this episode is going to shift how you approach business strategy. In this episode of The Real Experts in Business podcast, I sit down with Deborah Smith to break down one of the most overlooked drivers of revenue growth: your ability to not take things personally. This is for service-based entrepreneurs who are stuck in a revenue plateau, not because of strategy, but because mindset is impacting their consistency. After 9 years of experience, I can tell you this is what keeps people stuck. Inside this episode, we talk about how resilience directly impacts your sales process, how to separate your identity from your results, and how to stay consistent even when things don’t go your way.Meet Deborah Smith:Deborah C. Smith is a Brooklyn-based marketing strategist and producer, the creator of Soul-Aligned 6-Figure Systems, and the host of the Mindset to Market podcast. She helps women entrepreneurs build sustainable, scalable personal brand businesses by blending traditional marketing strategy with creative storybranding and holistic wellness practices. Her work bridges the gap between strategy and alignment, guiding clients to create simple, profitable systems that support both their income and their lifestyle.Listen to the Mindset to Market PodcastVisit Deborah Smith’s WebsiteOther LinksConnect on InstagramConnect on LinkedInWhat You'll Learn:Why taking things personally slows your business growthHow mindset directly impacts your sales process and revenue growthThe role of resilience in building a sustainable service-based businessHow to separate your self-worth from business outcomesWhy rejection is data, not failureHow to stay consistent even when results fluctuateEpisode Highlights:[00:00] Introduction: Deborah’s background in marketing and entrepreneurship[05:00] Building a business before digital marketing was mainstream[09:00] Why resilience is a critical business strategy[12:00] What “don’t take it personally” actually means[18:00] Handling rejection, feedback, and failed launches[23:00] Using data instead of emotion to make decisions[27:00] Reframing negative experiences into growth opportunities[31:00] The importance of daily self-check-ins[36:00] Building self-worth outside of business results[42:00] Final thoughts and practical mindset shiftsKey Takeaways:Rejection Is Not a Reflection of Your ValueHere’s what I see constantly. Business owners making every “no” mean something about them.After 9 years of working with service-based entrepreneurs, I can tell you this is one of the fastest ways to stall your revenue growth.When someone doesn’t buy, doesn’t renew, or doesn’t respond, it’s easy to internalize that.But most of the time, it has nothing to do with you.It’s timing. It’s capacity. It’s priorities. It’s their current situation.When you attach your self-worth to every outcome, your business strategy becomes reactive instead of intentional.Your Mindset Drives Your ExecutionThis is not just a mindset conversation. This is a business strategy conversation.Because if you’re constantly questioning yourself:You stop showing up consistentlyYou hesitate in your sales processYou second-guess your pricing strategyInside the Focused Visionary Framework, this impacts all three pillars. Your Pricing, Pipeline, and Sales all rely on your ability to execute without emotional interference.And when you take things personally, your execution slows down.Data Will Always Serve You Better Than EmotionOne of the most important shifts in this episode is learning to look at everything as data.A failed launch is data.A non-renewal is data.Low engagement is data.Instead of reacting emotionally, you pause and ask:What can I learn from this?That’s how you refine your business strategy.That’s how you improve your conversion rate.And that’s how you create consistent revenue growth.You Are Not for EveryoneThis is a hard truth, but it’s necessary.Not everyone will resonate with your messaging.Not everyone will value your approach.Not everyone will choose your offer.And that’s not a problem.Trying to be for everyone weakens your positioning and slows your sales process.Clarity and specificity are what attract the right clients and move them through your pipeline faster.Consistency Requires Emotional DisciplineYou don’t get consistent results without consistent action.And you don’t get consistent action without emotional regulation.This is where most people break down.They have one bad day, one bad launch, one negative response and they pull back.But business growth requires you to keep going anyway.That’s the difference between staying stuck in a revenue plateau and actually scaling.Daily Self-Check-Ins Change EverythingThis is one of the simplest but most powerful strategies shared in this episode.Take a few minutes every day to ask:What ...
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    46 分
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