There is a dangerous misconception in digital marketing: that ad spend is a "cost." In reality, it should be an "investment." If you put $1 into a machine and it doesn't spit out at least $2, you don't need a better ad—you need to unplug the machine.

In this deep-dive financial episode, we move beyond "creative ideas" to look at the hard math of Return on Ad Spend (ROAS). We explain why treating your marketing budget like a slot machine (hoping for a win) is the fastest way to go broke, and how to start treating it like a diversified investment portfolio.

In this episode, we cover:

The "2:1" Floor: Why a 200% ROAS is the absolute minimum for survival, and why scaling below this number is just "scaling your losses."

The Portfolio Strategy: How to allocate your budget like a hedge fund—splitting spend between "Blue Chip" compounding keywords (Amazon/Search) and "High Growth" speculative assets (TikTok/Reels).

The "Breakeven" Trap: How to calculate your true break-even point by factoring in COGS (Cost of Goods Sold), shipping, and agency fees—so you don't celebrate a "profitable" campaign that is actually losing money.

The 2025 Benchmarks: We reveal the current average ROAS across major platforms (e.g., Google Search ~5.0, Meta ~2.5) so you can see where you actually stack up.

Ideal for: CFOs, Business Owners, and anyone terrified of wasting their marketing budget.

Brought to you by Momentum Media Advertising

Does your current agency treat your budget like their play money, or your investment capital? Momentum Media Advertising operates with the discipline of a financial firm.

We don't just "spend" your budget; we allocate it. We constantly rebalance your portfolio, moving capital away from underperforming ads and doubling down on the winners.

Stop gambling. Start investing.

Visit: momentummediaadvertising.com