In this episode of the ROCC Pod, we sit down with Susanne Scott, founder of Firefly Spa in Royal Oak, Michigan, to explore the powerful health benefits of contrast therapy and the story that led her from a 25-year career at Comerica Bank to launching a wellness business. We start by learning how a spontaneous trip to San Diego during the pandemic led Susanne to rediscover her long-lost uncle and experience a traditional Korean spa. The impact of that visit was transformative—both physically and emotionally—and it planted the seed for what would eventually become Firefly Spa.

As we dive deeper, Susanne walks us through the science and history of contrast therapy, which dates back to ancient Greece. She explains that contrast therapy is the practice of exposing the body to extreme hot and cold temperatures in succession. It’s shown to improve the cardiovascular and lymphatic systems, immunity, cognitive function, pain management, and even fat conversion—from harmful white fat to metabolically active brown fat. A key player in this process is the vagus nerve, which helps regulate the body’s stress response and supports emotional and neurological health.

We discuss why contrast therapy is gaining traction in the modern world: science is catching up to what many cultures have known for centuries. With validation from studies, testimonials from elite athletes and thought leaders like Andrew Huberman, and a cultural shift toward holistic wellness, more people are turning to these natural therapies to trigger healing and balance from within.

Susanne breaks down what makes Firefly Spa different: no reservations required, affordable pricing, cold plunge access without restrictions, and daily passes that allow flexibility. The spa also hosts private events for athletic teams, corporate retreats, and even bridal parties. She emphasizes the importance of accessibility and community, offering a welcoming space for anyone looking to boost their health.

In addition to Firefly Spa, Susanne has opened "Some Peace & Quiet" in the same building. This space offers massage, sound therapy, meditation, ionic foot soaks, grounding mats, and reiki—all aimed at deep relaxation and detoxification. The goal is to create a complete wellness experience where people can reset both physically and mentally.

Susanne's passion for wellness and education is clear throughout, and she invites listeners to come visit Firefly Spa in person or online to experience the benefits themselves.

More:

Firefly Spa Website: https://fireflyspa.net/

Phone: (248)-307-7753

00:00 - The Benefits of Contrast Therapy

00:24 - Meet the Hosts and Guest

00:55 - From Comerica to Cold Plunges: Susanne’s Backstory

02:45 - What Is Contrast Therapy?

03:27 - Why Contrast Therapy Is Growing in Popularity

04:30 - Health Benefits of Hot and Cold Exposure

05:20 - The Role of the Vagus Nerve

07:04 - How Cold Therapy Boosts Neurotransmitters

08:16 - What Sets Firefly Spa Apart

09:25 - Private Events and Team Experiences

10:53 - Sauna, Weight Loss, and Fat Conversion

11:44 - Some Peace & Quiet: New Services

13:04 - Susanne’s Experience with the Royal Oak Chamber

13:44 - Fishbowl Question: Favorite Cheese

14:42 - How to Connect with Firefly Spa

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The ROCC Pod, we sit down with Shawn Thornton, founder of Smart Biz IT and former tech leader at Amazon and Ford, to unpack the growing importance of cybersecurity and compliance for small and mid-sized businesses. We open with a real-world horror story—Shawn walks us through how one of his Michigan-based clients was completely taken out by ransomware. Two facilities, thousands of hacked printers, a wiped customer database, destroyed emails, inaccessible websites—no backups, no recovery, over a million dollars in losses. It’s a sobering introduction to the stakes of not being prepared.

After the wake-up call, we shift to get to know Shawn a bit more personally—his passion for barbecuing, cold smoking cheeses, and his undying loyalty to the Detroit Lions. The conversation is easygoing, but the subject matter stays serious as we transition back to the business of IT and compliance.

Shawn breaks compliance down in simple terms—it's about proving that you're protecting your customer and business data. Whether it's strong passwords, verified backups, multi-factor authentication, or employee training, these small habits can be the difference between continuity and catastrophe. He emphasizes that compliance isn't just about avoiding trouble; it can actually become a revenue driver. Companies looking to secure government contracts, enterprise partnerships, or venture funding all need to demonstrate cybersecurity maturity. Compliance is no longer optional—it's a credential.

We talk about what Smart Biz IT offers: full-service IT support with a lens focused on compliance. From help desk and cloud backups to risk assessments and documentation, Shawn’s firm is helping businesses not only stay safe but grow. He shares another example of a client with a seven-figure deal on the table—except they couldn’t move forward without a SOC 2 attestation. Now, with Shawn’s help, they’re on track to be ready in time.

The episode closes with Shawn reflecting on his move into entrepreneurship, the unique value Smart Biz iT brings to the market, and his great experience since joining the Royal Oak Chamber. We also get to learn that his favorite day of the year is NFL’s opening Sunday, and fall—complete with smoked meats and fantasy football—is his favorite season.

Contact Shawn: https://smartbizit.com/

Or call: (248) 206-9100

00:00 – Ransomware Nightmare: A $1M Recovery
00:53 – Introduction to the ROCC Pod
01:12 – Meet Shawn Thornton: Tech Pro & BBQ King
03:19 – What Is Compliance, Really?
04:33 – Why Compliance Matters to Small Businesses
06:04 – Common Cybersecurity Mistakes
07:49 – Ransomware Case Study: Lessons Learned
10:48 – Full-Service IT With a Compliance Focus
12:53 – Turning Compliance Into Revenue
13:46 – Shawn’s Background: From Amazon to Smart Biz iT
14:03 – Experience Joining the Chamber
15:00 – Favorite Day of the Year: NFL Kickoff Sunday
17:10 – Contact Info and Final Thoughts

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The ROCC Pod, we dive deep into the world of emotionally intelligent AI with Christine Chubenko of CodeBaby. Jon hosts solo while Lisais away, and together with Christine, we explore how AI is reshaping business efficiency, customer interaction, and our daily digital experience.

We begin by learning about CodeBaby, a platform that powers emotionally intelligent avatars capable of handling repetitive customer service tasks on behalf of businesses. These avatars go far beyond the likes of "Clippy" — they can smile, laugh, and emulate human responses, allowing businesses to provide 24/7 assistance that reflects their brand tone and values. Christine emphasizes that users maintain full control over their data and avatar behavior, which can evolve over time as the business grows or shifts.

Christine shares examples from retail and healthcare. In stores, avatars answer common customer questions, freeing up human staff to focus on higher-priority tasks. In medical practices, avatars or even holograms can offer patients a safe space to ask questions — particularly beneficial for older patients who may hesitate to speak directly to doctors. ("But they're so busy!")

As we discuss the broader AI landscape, Christine explains her career roots in computer science and AI, dating back to the 1990s. While the foundation of AI has remained rooted in pattern recognition and statistical models like k-nearest neighbor, the scale and sophistication of modern AI have exploded. She debunks the myth that AI is sentient — emphasizing that despite the human-like responses, these systems are still just machines built by humans with clear limitations and no true consciousness.

We explore how AI is already part of our everyday lives through Siri, Alexa, social media algorithms, smart appliances, and personalized streaming suggestions. Christine argues that AI’s role is to reduce tedious tasks — not replace humans entirely. Jobs that require emotional nuance, tactile presence, or creativity (like nurses or preschool teachers) remain well out of AI’s reach. Meanwhile, automation can fill gaps where businesses struggle to hire, like in food service or basic admin roles.

Christine also breaks down what makes AI emotionally intelligent: prompt engineering. It’s not just about asking a question; it’s about asking it the right way, setting the tone, and defining the persona you want the AI to emulate. For instance, telling ChatGPT to answer as a cardiovascular surgeon or in a humorous tone drastically alters the output.

To close, Christine encourages listeners who are curious about AI to simply sign up for a tool like ChatGPT and ask, “Where do I start?” That simple first step leads to powerful learning. She reminds us that while AI may seem intimidating, it’s just another tool — and it’s one we can all learn to wield effectively.

More:

Email Christine: cchubenko@codebaby.com

CodeBaby Website: https://www.codebaby.com/

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.