Does social media really work in commercial construction?

Many construction companies still believe marketing is only about getting new projects—but the reality is, digital strategy plays a much bigger role. From attracting skilled workers to strengthening industry influence, construction companies that ignore social media risk falling behind.

In this episode of Blueprints & Banter, Steve Cona (President & CEO, ABC Florida Gulf Coast) sits down with Oliver Corizzi (Principal, Avenue Media) to break down the real impact of marketing in construction. They tackle one of the biggest misconceptions: Why digital presence isn’t just about lead generation—but about positioning, credibility, and workforce development.

Key episode takeaways:

- Recruitment is marketing. The companies that showcase their projects and culture attract the best talent.
- Networking extends beyond events. A strong digital presence increases visibility and industry credibility.
- Strategy beats volume. Posting without a plan doesn’t work—structured storytelling does.
- ABC Florida Gulf Coast is evolving. 2025 will highlight advocacy wins, workforce training, and member success stories in a way that drives real impact.

Looking ahead, the upcoming Excellence in Construction Awards will offer a prime opportunity to showcase top-tier projects and member achievements! Learn how digital storytelling can turn award-winning work into a powerful marketing asset.

📍 Learn more about ABC Florida Gulf Coast: www.abcflgulf.org

🎧 If you’re in construction and still think social media is just an afterthought—this episode will change your mind. Tune in now!