In this bonus episode, Alex sits down with Les from Standup Recruitment to unpack the wild early days of his career, including cold calling off fire escapes while working as a commercial painter, chasing down leads on job sites, and the moment he realised he hadn’t invented recruitment after all. Les shares his honest take on the industry, building trust with tradies, and why standing up for the people you place matters more than anything.If you enjoy real stories from the trades, hard-earned lessons, and a few good laughs along the way, this one is a beauty.

This episode of The Puzzle Factory is a must-listen for any tradie wanting to grow their business in the digital age. We sit down with Stanley Henry, founder of The Attention Seeker, to unpack his journey and get his raw take on what tradies are getting wrong (and right) when it comes to marketing.Stan breaks down what he would do if he owned a trade business today — including exactly how he’d build a social presence, why most flyers are a waste of time, and what kind of content actually gets results.We also dive into the difference between sales and marketing, and we literally prove the power of word-of-mouth networking live on the pod — this one’s full of gems and practical advice.

https://www.theattentionseeker.com/

In this episode of The Puzzle Factory, we sit down with Jacob and Ance—the husband-and-wife duo behind Standout Electrical in Auckland. They’ve just been honoured as recipients of the Master Electricians Master Electricians – Auckland Branch Business Scholarship—a fantastic testament to their commitment to craftsmanship, professionalism, and service.

Join us as Jacob and Ance reflect on the early hurdles of launching a trade business—managing customer trust, standing out in a competitive field, and the nitty-gritty of running both a business and a family. They also share candid stories of working side by side as a couple, building their brand together, and navigating the joyful challenge of expecting their first baby while ensuring the business continues to shine.

Topics We'll Explore:
• The Master Electricians Business Scholarship—what it means to them, how they earned it, and how it’s helping take their business to the next level.
• The practical pains and triumphs of starting an electrical trade business—from trust and communication to marketing and growth.
• The dynamics of being business partners and life partners—how they divide roles, resolve disagreements, and make space for family and baby on the way.

Tune in for an inspiring look at how passion, partnership, and purpose combine to light the way forward—not just in a business, but in life.

https://www.standoutelectrical.co.nz/https://www.instagram.com/standoutelectricalnz/