『The Purposeful Marketing Podcast』のカバーアート

The Purposeful Marketing Podcast

The Purposeful Marketing Podcast

著者： Mary Keough Aaron Weekes and James Boeckmann
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 Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.Mary Keough, Aaron Weekes and James Boeckmann マーケティング マーケティング・セールス 経済学
エピソード
  • #119: Why is Brand in demand?

    #119: Why is Brand in demand?
    2025/09/19

    In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries.

    They explore the importance of brand measurement, the challenges of defining brand, and the necessity of building trust with audiences.

    The conversation highlights the need for a long-term brand strategy and the role of leadership in shaping brand perception.


    Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ~Market with purpose for the everyday practitioner ~


    Connect with the hosts:

    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann
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    30 分
  • #118: How to embrace authenticity in B2B content creation? Ft. Stephanie Crugnola, Senior Brand Marketing Manager, Refine Labs

    #118: How to embrace authenticity in B2B content creation? Ft. Stephanie Crugnola, Senior Brand Marketing Manager, Refine Labs
    2025/08/08

    In this episode of the Purposeful Marketing Podcast, Aaron and Mary are joined by content expert Steph Crugnola to explore the power of raw, authentic content.

    They discuss the benefits of starting with genuine, unpolished material and how it can resonate more with audiences than hyper-polished productions. Steph shares insights from her extensive experience in content creation, emphasizing the importance of understanding your audience and using available resources wisely.

    Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ~Market with purpose for the everyday practitioner ~


    Connect with the hosts:

    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠


    Connect with the guest:

    • Stephanie Crugnola
    • Stacking Growth Podcast
    • Moontower Soccer: An Austin FC Podcast
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    32 分
  • #117: How can B2B marketers find community where no one is looking? Ft. Peter Murphy Lewis, Founder at Strategic Pete

    #117: How can B2B marketers find community where no one is looking? Ft. Peter Murphy Lewis, Founder at Strategic Pete
    2025/06/13

    In this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work.


    Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ~Market with purpose for the everyday practitioner ~


    Connect with the hosts:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann


    Connect with the guest:

    Peter Murphy Lewis

    StrategicPete.com
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    38 分
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