Most tradies think the money sitting in their bank account means they’re doing okay, until it quietly disappears.

In this snapshot, Katie breaks down why that happens, and how the first Profit First principle (small plates) stops the bleed instantly.

Then she dives into serving sequentially, the Profit First principle that confuses most business owners at first, but becomes the game-changer once they understand it. Katie shows how allocating revenue in a strict order reveals the true health of your business, exposes hidden problems fast, and gives you a clear plan for what to fix next.

If your business feels busy but the bank account tells a different story, this conversation shows you how Profit First turns uncertainty into clarity, and clarity into profit.

• Why money “disappears” when it sits in one or two accounts
• How the small plates principle stops overspending on autopilot
• The simple purpose of multiple bank accounts — and why tradies make better decisions with them
• What “serving sequentially” really means inside Profit First
• Why an underfunded operating expenses account is a warning sign, not a failure
• How starting with just 1% profit rewires your thinking and improves cash flow
• The allocation order that keeps GST, profit, owner pay, tax, and expenses exactly where they need to be
• How Profit First gives you direction instead of overwhelm
• 
  

For tradies who aren’t sure whether Profit First will work for them, this snapshot gives a grounded, real-world look at why the system creates confidence, structure, and profit, without complicating your bookkeeping.

Apple - https://podcasts.apple.com/au/podcast/episode-03-why-your-business-isnt-profitable-and-how/id1800335872?i=1000700038916

Spotify - https://open.spotify.com/episode/5CgYSl88OpebfzzbQ3ni8u?si=a885fc545e5b4119

Watch the full episode on Youtube: https://youtu.be/9CT842jK69w

CONNECT WITH KATIE CRISMALE-MARSHALL

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

Most business owners think long hours, high overheads, and constant pressure are just part of the deal. Jodi Porteous shows a different path. Once she implemented Profit First, her business became leaner, clearer, and easier to run.

In this snapshot, Jodi shares how moving her operation fully online cut her overheads in half and strengthened the way her team works. A dedicated 1% community account created meaningful impact across every location her team lives in. Another 1% saved for team travel grew steadily until it funded a full team retreat in Bali and a week-long business shutdown with no client issues.

If you’ve been operating in survival mode, this snapshot shows how steady, consistent decisions can shift your business from heavy and reactive to intentional and sustainable.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-08-how-one-accountant-rewrote-the-rules/id1800335872?i=1000704633585

Spotify - https://open.spotify.com/episode/7hDbKa6fDFaQk47MX4OY6Y?si=X8YJrQi-SSqHJUXsrKCfWQ

Watch the full episode on Youtube: https://youtu.be/W19ruI7ZY9w

You don’t need a finance degree to run a profitable business. You just need the right habits.

In this episode, Katie Crismale-Marshall unpacks the biggest myth business owners believe: that you need to be a “numbers person” to take control of your finances. It’s just not true.

Using real world examples and insights Katie explains how Profit First helps overwhelmed business owners shift from stress to clarity, by making profit a habit, not an afterthought.

You’ll learn how to:

• Build profit into your business no matter your “money skills”
• Create consistent, sustainable systems that work in any season
• Make money management feel empowering (and even fun)
• Rewire old beliefs that keep you stuck in financial overwhelm
• Regain control, even when business throws you a curveball
• 
  

Whether “fun” is your word or not, Katie encourages you to define what you want your business to feel like, and connect that emotion directly to your profit systems. Because when profit becomes a habit, freedom follows.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-07-profit-first-mindset-how-profit-first-has/id1800335872?i=1000703782112

Spotify - https://open.spotify.com/episode/0b4H8wPukZ5sMgaFDvvLR9?si=e125fb43e98a42b7

Watch the full episode on Youtube: https://youtu.be/UfFffy66Un4?si=l2oGWkeunT2fDYM9

Making money but never seeing it? Let’s fix that

In this snapshot episode, we unpack why profit so often disappears and how flipping the old accounting formula on its head can completely change your financial story. You’ll learn how to pay yourself first, set aside profit without starving your business, and finally start building a business that rewards you, not one that drains you.

By the end of this episode, you’ll realise that ‘profit’ isn't something you hope for, but something you can guarantee.

What you’ll learn:

• Why you’re making money but still not seeing profit, and how to fix it
• How to flip the traditional accounting formula to make profit predictable
• The simple 1% habit that helps you pay yourself (without starving your business)
• How Profit First builds a buffer for slow months, late payments, or growth
• Why consistent profit isn’t luck, it’s a system you can build

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-01-how-to-pay-yourself-first-and-still-grow/id1800335872?i=1000697976297

Spotify - https://open.spotify.com/episode/3x1bkebXL2TtDqlNbTrtoo

Watch the full episode on Youtube: https://www.youtube.com/watch?v=kORd2nBScDY

Most business owners build their business around work, not their life. But what happens when you flip that?

In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible.

Twelve months after starting, she was standing in Italy, something she once believed was out of reach. What began as a cashflow system became the bridge to freedom, travel, and choice.

If you’ve ever thought, “I just have to keep pushing,” this episode will show you a better way, one where your business works for you, not against you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-09-how-profit-first-turns-financial-stress/id1800335872?i=1000706709435

Spotify - https://open.spotify.com/episode/5holil9avSrQDuE2LSYSX3?si=73TrmOOfR06PfYQVEmlGSw

Watch the full episode on Youtube: https://youtu.be/qYsm-wUvH7U

Most business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back?

In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should, and you start wondering if this is really what success looks like.

Mike shares a powerful reframe: growth without profit isn’t success, it’s stress. He explains why so many business owners live paycheck to paycheck even after years in business, and how to finally break that cycle. Katie talks about the myth of “I’ll be profitable when I grow,” and why waiting for more revenue before creating profit never works.

If you’re ready to stop the endless hustle and start building a business that actually gives you freedom, this episode is for you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-02-forget-the-growth-at-all-costs-mindset/id1800335872?i=1000697976136

Spotify - https://open.spotify.com/episode/6Hs3KzXeViMymM0VBzGBk8?si=ufPR4BrBQcqLbw7RWJQDzA

Watch the full episode on Youtube: https://youtu.be/VfRngID8cyA

Profit isn’t selfish - it’s your duty.

In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of cash flow into predictable, stress-free growth. If you’ve ever felt like you’re working harder but still struggling to get ahead, this conversation will show you the simple money system that flips the script.

We’ll explore how financial predictability shifts you from survival mode into steady growth, why most business owners are missing the cash management skills they were never taught, and how to scale bigger without losing control.

You’ll see how to design a business that funds your life, not consumes it - one that gives you time for family, freedom to pursue new opportunities, and a strong financial team to keep you permanently profitable.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• How to stop working harder for less money by installing a simple system that creates clarity, predictability, and consistent profit (02:06)
• How Profit First instantly organises your money, removes cash chaos, and helps you plan for big expenses and investments (03:25)
• Shifting from survival to growth (06:55)
• Financial tools most business owners were never taught (12:20)
• Aligning profit with personal values and building a business that funds your life (16:15)

If you’re ready to stop guessing with your money and start running a business that pays you first, this episode is your roadmap. Tune in, take notes, and see how simple shifts can give you profit, predictability, and the freedom to focus on what really matters.

Don’t just work for your business. Make your business work for you.

CONNECT WITH KATIE CRISMALE-MARSHALL

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

The real power of Profit First isn’t in the bank accounts. It’s in the shifts it creates in the way you think, plan, and grow.

Running a business isn’t hard because of the work. It’s hard because of the money stress that never seems to go away. Cash flow feels unpredictable, financial decisions feel heavy, and growth often feels out of reach.

That’s where Profit First comes in, but not in the way most people think.

In this episode, Profit First Mastery Member Christine Jade reveals the real power of Profit First: not just opening bank accounts, but creating a money system that rewires how you think, feel, and act with cash. You’ll hear how business owners can finally get the confidence to approach banks, grow with clarity, and design businesses that run smoothly without them.

If you’ve ever wished your finances felt simpler, more predictable, and more aligned with your goals, this conversation is your blueprint.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why Profit First is a behavioral shift that changes how you think and feel about money (02:00)
• How structured accounts make your business more attractive to lenders and financial partners (04:16)
• How Profit First flexes with your goals and why the percentages (TAPs) aren’t set in stone (06:15)
• Turning vague ambitions into clear budgets and strategies that align with your vision (08:32)
• Why the right financial guidance empowers you to stand on your own two feet instead of relying on someone else forever (10:01)
• What motivated, system-focused entrepreneurs gain when they embrace Profit First (11:55)
• How holidays reveal whether your systems and processes truly work (13:37)
• Using Profit First as your safety net when life or business goes off course (16:00)
• How your bank accounts instantly reveal what’s really happening in your business (17:10)

Money clarity isn’t about doing more. It’s about having a system that makes your business work for you instead of the other way around.

With Profit First, you don’t just get better finances - you get freedom, options, and confidence. Christine shows us that when you manage your money with intention, you unlock the space to grow, step away, and actually enjoy the business you’ve worked so hard to build.

CONNECT WITH KATIE CRISMALE-MARSHALL

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz