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  • Engineering Certainty: Inside the Madison Ave Studio Build | The Production Geeks Ep. 1

    Engineering Certainty: Inside the Madison Ave Studio Build | The Production Geeks Ep. 1
    2026/05/07

    Welcome to the debut of The Production Geeks. In this inaugural episode, Mike Sorrentino and Dave Shaw (VP, Content and Creative Engineering) pull back the curtain on the technical evolution of Sorrentino Media.

    Transitioning from their long-running Media Offline series, Mike and Dave pivot toward the "work that goes into the work," focusing on high-level engineering and the "raw" reality of complex production.

    Inside this episode, Mike and Dave dive deep into:The Philosophy of Certainty: Why their core product isn't live streaming, but the guaranteed reliability of a broadcast signal—from midtown studios to electric airplanes.

    Studio 6: The Madison Ave Build: A technical post-mortem of their 37th & Madison facility, moving from a "gut reno" to a fully remote-controlled, versatile studio 2.0.

    The "Nerd" Stack: An on-the-spot technical tour showcasing LiveU cellular bonding, Blackmagic Design routing, and the integration of vMix and Hollyland comms.

    Engineering the Board: A breakdown of their Behringer X32 audio workflow and why specialized engineering beats "cookie-cutter" setups every time.

    Whether you're a CTO looking for mission-critical reliability or a fellow production nerd obsessed with signal flow, Mike and Dave share the "10% of ideas" that actually make it to the air.

    Recorded Live at Madison Ave Live Studios, NYC.

    CHAPTERS
    0:00 Intro – “It’s Production Geeks time” & show concept
    0:08 What is Production Geeks? – Nerds vs. geeks, solving technical problems for clients
    3:25 Keeping It Raw – Embracing mistakes, “we don’t sell video, we sell certainty,” Goose Island IPA segment
    6:08 Studio Origin Story – Moving to Studio Six, “bomb went off” space, rebuilding the room
    9:59 Live Studio Tour – LU-Smart / LiveU bonding, cameras, acoustics, control room & vMix
    14:54 Routing & Infrastructure – Blackmagic VideoHub 40x40, “anything to anywhere,” Apple TV/Oscars example
    19:49 Audio Deep Dive – Behringer X32 Compact, Midas preamps, buses, IFB, and why audio is always overlooked
    25:45 Cameras & Comms – Blackmagic studio cams, Video Assist, SDI vs HDMI, Hollyland comms, SpaceComms cloud IFB
    36:15 Building the Right Toolset – From Discord hacks to a versatile, client-ready backbone in Studio 2.0
    37:30 Wrap-Up & Call to Action – Topics/guest invites, relationships with vendors, where to watch/listen


    BRAND STORYTELLING | FULL SERVICE VIDEO PRODUCTION
    Professional Branded Video Production Storytelling Experts

    #SorrentinoMedia | Full-Service Video Production Company including LiveStreaming services

    232 Madison Avenue
    Suite 1002
    New York, NY 10016
    mike@sorrentinomedia.com
    (212) 203-8419
    www.SorrentinoMedia.com
    https://www.sorrentinomedia.com/contact-sorrentino-media
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    41 分
  • Crafting a Story with Jesse VandenBergh

    Crafting a Story with Jesse VandenBergh
    2023/08/15
    This week, we’re joined by Jesse VandenBergh, Story Producer at Sorrentino Media to talk about how a video goes from an idea to a finished product. Jesse discusses the valuable lessons he learned from working in comedy and news and how he implements them into telling compelling client stories.
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    46 分
  • Creative Discoveries from Pre-Production to Post

    Creative Discoveries from Pre-Production to Post
    2023/06/30
    This week, two Sorrentino Media employees take over the microphone – Ashley Vernola (Senior Video Editor and Post-Production Coordinator) talks with Wade Shields (Creative Director) to discuss their working relationship, the history of the company, and what makes them great collaborators and friends. You don’t want to miss this deep dive into the creative process!
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    39 分
  • Creating and Launching Brands with Donna Loughlin

    Creating and Launching Brands with Donna Loughlin
    2023/04/03
    This week, we're joined by Donna Loughlin, founder of LMG PR, a public relations agency that, since its founding in 2002, has helped launch over 500 innovative companies. Donna is also the host of Before It Happened, a podcast about the experiences that inspired innovators in different industries.
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    48 分
  • Everything You Need to Know About Podcasts with Natalie Layne

    Everything You Need to Know About Podcasts with Natalie Layne
    2023/03/21
    This week, we pull back the curtain and get metatextual, in this podcast about podcasting! Natalie Layne, Director of Audio Production at Sorrentino Media, joins us to discuss what goes into making a podcast, from conception to publication. Interested in learning more about Sorrentino Media's podcast services? Visit sorrentinomedia.com/podcast-production.
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    30 分
  • Forging Your Own Path with Kathleen Foster

    Forging Your Own Path with Kathleen Foster
    2023/02/01
    This week, guest host Liz Weaver O'Keefe speaks with Kathleen Foster about her myriad experiences within media. Following her career as a broadcast journalist corresponding from conflict zones, Kathleen works with Sorrentino Media as a producer and media trainer–all while publishing a novel based on a fascinating ancestor–and provides great insight into forging your own path in your career.
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    49 分
  • How a Creative Director Thinks with Wade Shields

    How a Creative Director Thinks with Wade Shields
    2023/01/18
    This week, we're joined by Wade Shields, Creative Director at Sorrentino Media, to discuss the art and practice of creative direction, hearing some of Wade's stories of working with clients, as well as his own creative projects.
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    53 分
  • What's a Director of Photography? with Trent Campbell & Omar Lopez

    What's a Director of Photography? with Trent Campbell & Omar Lopez
    2022/12/14
    Join us this week as we speak with Trent Campbell and Omar Lopez, two Directors of Photography, about their creative and technical approaches to their work.
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    1 時間 8 分