『The Pricing Mistake Costing Clay County Sellers Thousands | Tracy Frandsen Ep. 336』のカバーアート

The Pricing Mistake Costing Clay County Sellers Thousands | Tracy Frandsen Ep. 336

The Pricing Mistake Costing Clay County Sellers Thousands | Tracy Frandsen Ep. 336

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If relationships built your real estate business, what are you doing today to make sure those relationships still remember you when their next move happens? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tracy Frandsen. Tracy Frandsen is a Northeast Florida real estate professional with 20 years of experience navigating booming markets, the foreclosure crisis, changing technology, and the constant evolution of the real estate industry. Her career began in 2006 in Green Cove Springs and quickly put her in the middle of one of the most challenging periods in housing history, where she worked inside a Fannie Mae brokerage managing foreclosed properties, complicated transactions, distressed homeowners, renters, repairs, valuations, and investor offers. Over the years, Tracy built a business heavily driven by repeat clients and referrals while learning that relationships alone still require consistent nurturing. She shares how working alongside her daughter in law Holly expanded the business, allowed them to combine complementary strengths, and strengthened their marketing and social media presence. Tracy also explains why brokerage support, continuous education, collaboration with other agents, neighborhood farming, staying top of mind, adaptability, and strong negotiation skills remain essential regardless of how experienced an agent becomes. HighlightsTop of FormBottom of Form 00:00 - 05:20 Tracy Frandsen's Journey Into Real Estate Twenty years in Northeast Florida real estateMoving to Florida and working in retailGetting licensed in 2006Discovering a love for homes and peopleRecognizing the long term potential of real estate 05:21 - 12:52 Surviving the Foreclosure Crisis Joining a Fannie Mae brokerageManaging dozens of foreclosed propertiesWorking with occupied and abandoned homesHandling repairs valuations and cash for keysLearning real estate during a historic downturn 12:53 - 23:12 Training Mentorship and Bringing Holly Into the Business Why new agents need hands on supportFeeling isolated without strong brokerage leadershipThe importance of continuous educationHolly considering real estate after expecting twinsCombining Tracy and Holly's complementary strengths 23:13 - 38:59 Building a Stronger Real Estate Team Creating flexibility through partnershipDividing responsibilities based on individual strengthsHolly leading marketing and social mediaManaging the workload behind client transactionsUsing brokerage support to expand capacity 39:00 - 57:44 Staying Visible and Generating Repeat Business Why referrals alone are no longer enoughUsing technology and brokerage resourcesStaying consistent during busy and slow marketsNeighborhood farming through targeted outreachRemaining top of mind with past clients 57:45 - 1:18:49 Collaboration Accountability and Negotiation Adjusting when buyers change their prioritiesCollaborating with agents inside and outside the brokerageUsing accountability and education to keep growingLearning from successful agents and trusted vendorsNavigating difficult negotiations and protecting client relationships Quotes: "I love the real estate business. I love going in homes and seeing what's being done out there. I love growth. I love collaborating with other agents that are in the same business that I'm in." – Tracy Frandsen "There's always something to learn." – Tracy Frandsen "You have to stay ahead of the game." – Tracy Frandsen "You always have to be able to adjust. You have to listen." – Tracy Frandsen To contact Tracy Frandsen, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, and Facebook. Connect with Tracy Frandsen! Website: http://Frandsenteam.com Instagram: https://www.instagram.com/thefrandsenteam Facebook: https://www.facebook.com/thefrandsenteam Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #TracyFrandsen #RealEstateExcellence #RealEstatePodcast #NortheastFloridaRealEstate #JacksonvilleRealEstate #FloridaRealEstate #RealEstateAgent #RealEstateCareer #RealEstateSuccess #RealEstateTraining #RealEstateMarketing #RealEstateReferrals #RelationshipMarketing #RealEstateTeam #RealEstateNegotiation #RealEstateMentorship #RealtorLife #RealEstateGrowth #RealEstateTechnology #RealEstateCollaboration
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