『The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing』のカバーアート

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

著者： Fexingo
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Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling logic and probes for the customer psychology at work. They debate when decoy pricing backfires, how multi-product bundles shift perceived value, and why conversion pricing strategies differ across B2B and B2C markets. The show serves marketers, product managers, and growth leads who want to move beyond 'test and learn' intuition and into structured pricing frameworks grounded in behavioral economics and real-world data. Listeners walk away with a sharper ability to audit their own pricing pages and a specific question to ask next time they see a 'limited-time offer' or a three-column comparison table: what trade-off is being engineered, and for whom? #PricingMarketing #PriceAnchoring #Bundling #ConversionPricing #BehavioralEconomics #SaaS #Freemium #DecoyEffect #ValueBasedPricing #B2BPricing #B2CPricing #ConsumerPsychology #PricingStrategy #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PricingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How a $19 Bottle of Olive Oil Explains Price Anchoring at the Grocery Store

    How a $19 Bottle of Olive Oil Explains Price Anchoring at the Grocery Store
    2026/06/07
    In this episode, Lucas and Luna unpack a specific pricing strategy hiding in plain sight at the grocery store: the premium olive oil shelf. Using a real example from a major supermarket chain, they show how a $19 bottle of cold-pressed extra virgin olive oil anchors the entire category, making the $12 bottle look like a bargain and the $8 bottle feel like a steal. They walk through the psychology of price anchoring in a low-interest category, explain how retailers use shelf placement and bottle design to reinforce the anchor, and reveal why the middle option — not the cheapest — is often the most profitable. Along the way, they touch on the role of private-label brands in the anchoring game and unpack a 2025 study on consumer perception of food pricing tiers. If you've ever stood in the oil aisle confused about which bottle to buy, this episode explains exactly why. #PriceAnchoring #Marketing #GroceryPricing #OliveOil #ConsumerPsychology #RetailStrategy #ShelfPlacement #PrivateLabel #PremiumPricing #DecoyEffect #PricingTiers #Supermarket #ExtraVirginOliveOil #ColdPressed #FoodMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a $500 Sofa Anchor Makes You Buy a $2000 Couch

    How a $500 Sofa Anchor Makes You Buy a $2000 Couch
    2026/06/06
    In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how furniture retailers use a specific high-ticket item — a $5,000 luxury sofa — to anchor customers into buying a $2,000 model that feels like a bargain. They break down the psychology behind the showroom layout, the price tags, and the sales script, using real examples from a major U.S. furniture chain. Lucas explains why the anchor price doesn't need to sell; it just needs to make the next tier look reasonable. Luna pushes back on whether this works for every shopper, and they discuss how online retailers replicate the same effect with dynamic pricing. If you've ever wondered why furniture stores always show you the most expensive piece first, this episode gives you the playbook. Plus, a quick note on how listener support keeps the show ad-free and independent. #PriceAnchoring #FurniturePricing #RetailStrategy #ConsumerPsychology #DecoyEffect #SalesTactics #ShowroomDesign #PricingStrategy #MarketingPodcast #FurnitureRetail #AnchorPrice #TieredPricing #Conversion #LuxuryGoods #BehavioralEconomics #FexingoBusiness #BusinessPodcast #PricingMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a $50 Bottle of Wine Explains Tiered Decoy Pricing

    How a $50 Bottle of Wine Explains Tiered Decoy Pricing
    2026/06/06
    In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna dive into the psychology of tiered decoy pricing, using a wine list at a mid-range restaurant as the central case. They explore how a $50 bottle of wine serves as a decoy to push customers toward a $75 bottle, while a $120 premium option anchors the entire price range upward. Along the way, they discuss the role of the compromise effect, how sommeliers design wine lists for profit, and why the most-ordered bottle is rarely the cheapest or the most expensive. The episode also touches on how this same logic applies to software tiers, subscription plans, and even coffee shop menus. Lucas brings data on average restaurant wine markups and the percentage of customers who choose the middle option when presented with three price points. Luna challenges whether customers catch on and whether the strategy backfires with savvy diners. The episode includes a brief, sincere mention of listener support via buy me a coffee dot com slash fexingo. #DecoyPricing #TieredPricing #WineList #CompromiseEffect #PriceAnchoring #BehavioralEconomics #RestaurantPricing #ConsumerPsychology #MarketingStrategy #PricingPsychology #MenuEngineering #WineMarkup #ThreeTierSystem #ChoiceArchitecture #FexingoBusiness #BusinessPodcast #Marketing #PricingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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