If the idea of raising your prices makes you uncomfortable, anxious, or worried about losing customers, this episode of The Accidental Business Owner Podcast is one you cannot afford to skip.

🔥 In this episode, I break down:

💭 1. Why business owners avoid raising prices

📉 2. How undercharging slowly suffocates your business

📖 3. The story of six years without a price rise

💡 4. Why a price increase is not greed — it’s survival

🎯 5. How to raise your prices confidently and correctly

🎧 Why This Episode Matters

In this episode, I dive into one of the most common — and most damaging — patterns I see in small businesses: staying underpriced out of fear.

I share a real story of a business owner who hadn’t raised their prices in over six years. Costs went up. Workload increased. Margins eroded. Yet prices stayed frozen — not because it made sense, but because of fear.

Fear of backlash.
Fear of customers complaining.
Fear of rocking the boat.
Fear of not being “worth it.”

And they’re not alone. Most pricing problems aren’t financial — they’re emotional.

From guilt to comparison to discomfort with confrontation, I explain the real (and often hidden) reasons owners resist change — even when they know their pricing no longer works.

When prices stay still but costs rise, the maths stops working. You look busy, but underneath the surface, you’re struggling to breathe.

I walk you through the powerful, real-world example of a business owner who didn’t raise prices for six years — and how dangerously close they came to breaking the business without realising it.

If your pricing can’t sustain your business, your business can’t sustain you. Raising prices is often the most responsible decision you can make.

I cover what to consider, how to prepare, and how to communicate a price rise in a way that feels ethical, fair, and respectful — without losing your best customers.

If you know your pricing is overdue for review…
If you’ve been putting it off for months or years…
If your business looks successful but feels tight behind the scenes…

This episode is your wake-up call.

You don’t need more clients.
You don’t need longer hours.
You need pricing that reflects reality — not fear.

This isn’t about charging ridiculous fees.
It’s about charging sustainably.

👉 Download Your FREE Business Freedom Assessment:
www.mytruenorth.club/bfa

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https://linktr.ee/MyTrueNORTHUK

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Through the #ADDAZERO Business Challenge, my mission is bold:
to eradicate unemployment in the UK by helping 100,000 business owners scale sustainably — creating more new roles than people actively seeking employment.

This podcast is for education only and is not financial, legal, tax, HR, or professional advice. Always seek appropriate guidance before taking action. Listening does not create a client relationship with My TrueNORTH Ltd.