Starting a podcast often feels like adding something else to manage.

A few episodes get recorded.

Then it becomes something that needs maintenance.

In this episode, I walk through a different approach.

Treating your first podcast as something defined, built around your work, with a clear purpose for each episode.

• Why most podcasts drift and eventually stop
• How to structure your first podcast as a focused season
• What an 8–10 episode build looks like in practice
• How each episode supports patients or clients, your team, and referrals
• The different ways you can implement this depending on your setup

When this is in place, your podcast becomes something you use across your practice.

Something that supports communication without adding more to your day.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

Referrals are simple in principle.

Someone knows what you do.

They meet someone who needs it.

They make an introduction.

But in reality, referrals often depend on how well someone can explain your work.

]And that’s where things break down.

In this episode, I look at how podcasting helps your network refer to you more clearly by giving them something accurate to share.

• Why referrals often don’t happen, even when people want to refer you
• How to make it easier for others to explain what you do
• How better context improves the quality of referrals
• Why conversations start in a stronger position when this is in place

When your network has something clear to pass on, referrals feel more natural.

And the people you speak to arrive with a better understanding of how you work.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

Before a patient or client arrives, they’ve usually picked things up from different places.

Some of it is useful. Some of it isn’t.

So consultations often start by going over the same old ground.

In this episode, I show you how podcasting changes that starting point by helping patients or clients arrive already prepared for the conversation.

• How to help patients or clients understand what to expect before they meet you
• Why consultations can start further along when the basics are already clear
• How better preparation leads to more focused questions and faster decisions
• How this supports your team by setting up conversations properly in advance

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice