Welcome to this week’s episode of The Power Lounge, where authentic conversations reveal the real power behind the stories of remarkable women in business. Hosted by Amy Vaughan, chief empowerment officer at Together Digital, today’s episode dives deep into the often-overlooked gap between women’s contributions in B2B sales and how they’re actually recognized, compensated, and promoted.

Our guest, Lori Richardson, founder of Score More Sales and president of Women Sales Pros, joins us to share her journey from a young, single mother entering tech sales in the 1980s to a force for change in the industry. Lori is also the award-winning host of Conversations with Women in Sales and author of She Sells, a guide for leaders to recruit, retain, and elevate women in sales and leadership—not just women, but their allies, too.

In this episode, Amy Vaughan and Lori Richardson tackle the reality of pay inequity, negotiation tactics, mentorship versus sponsorship, the impact of AI on sales roles, and why “sales skills are life skills.” Lori shares insights from her Sales Decades Project, honoring female trailblazers, and offers practical advice for leaders and women aspiring to grow in sales.

Get ready for candid stories, practical wisdom, and inspiration to help you ask for what you deserve, build your influence, and climb higher—together.

Key Takeaways
From Challenge to Champion
Sales Skills = Life Skills
Beyond the Paycheck—Ask for What You Deserve
Mentors and Sponsors Matter
Strategic Volunteering Wins
The Power of Allies
Celebrate Progress, Keep Climbing

Chapters
00:00 - Introduction
00:10 "Women in B2B Sales"
05:50 "Turning Point After Struggles"
09:38 "Sales Skills Are Life Skills"
12:21 "Find Good Leaders, Equality Matters"
15:48 Women Underrepresented in Sales Leadership
17:16 Gender Pay Disparity Insights
20:14 "Ask, Receive, $60,000 Raise"
26:04 Mentorship vs. Sponsorship Insights
28:42 "Proactive Self-Promotion at Work"
31:58 "Anger Inspires Sales Role Models"
34:27 "Turning Anger into Opportunity"
38:08 Unpaid Labor and Workplace Inequity
41:46 "Temporary Leadership and Growth"
44:12 Women, Sales, and Adapting to AI
49:13 "Al Martin: Pacing Sales Guru"
50:45 "Strategic Negotiation Pays Off"
53:12 "Join Together Digital Community"
53:48 - Outro

Quotes
“Celebrate your wins, share your power, and don’t hold back from asking for what you deserve—because when one of us wins, we all win.”- Amy Vaughan

“Go where you’re celebrated, not tolerated. Be strategic, be visible, and always negotiate for your value—because being seen starts with you showing up.”- Lori Richardson

Connect with Lori Richardson
Website: https://www.scoremoresales.com/
LinkedIn: https://www.linkedin.com/in/scoremoresales/

Call To Action:
Attend the Sales Decades Event
Interested in attending the Sales Decades Project event in Dallas?
Reference this episode for an extended early bird price!

📅 April 22nd – Reception (recognizing nominees)
📅 April 23rd – Day of learning (sales, leadership, mentorship)
📍 University of Texas Dallas, Sales Excellence Program

Details available via Score More Sales Website or connect directly with Lori via LinkedIn.

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by vis

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