Most businesses think they lose opportunities because of a poor pitch, a weak proposal, or stronger competition. The reality? Most deals are won or lost long before the meeting ever takes place.

In this episode of the Art of War series, you will get an insight into what content becoming a member of our Patreon community can give you, while we explore one of Sun Tzu's most powerful strategic principles: win before you fight. Discover how positioning, not persuasion, is often the biggest factor in business success.

Whether you're a business owner, senior leader, consultant, or sales professional, this episode will help you stop competing harder and start competing smarter.

#businessgrowth #leadership #businessstrategy #entrepreneurship #leadershipdevelopment #suntzu #leadersinstrategy

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Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

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