If you're wondering how to stand out in a world where AI-generated emails, automated messages, and generic marketing are everywhere, this session will show you why authentic human connection is becoming more valuable than ever.

In this insightful presentation, Bonjoro founders Matt and Grant explain how personalised video messages can dramatically improve engagement, conversion rates, customer loyalty, and referrals. They share the story behind Bonjoro, discuss the role of AI in modern marketing, and demonstrate how businesses can automate processes without automating relationships.

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What You’ll Learn:Why personalisation is becoming more powerful in the age of AIThe story behind Bonjoro and how it startedHow personalised videos tripled lead response ratesWhy first impressions matter more than everThe "Ricky Henderson Effect" and the power of small personal gesturesWhy human connection still drives business decisionsUnderstanding the difference between customers and superfansHow superfans generate referrals, loyalty, and long-term growthWhy referrals remain one of the most profitable growth channelsThe role of AI in customer engagement and relationship buildingWhen to automate and when to be humanHow personalised videos fit into the customer journeyPractical ways to use video messaging in your businessMeasuring engagement, open rates, and customer interactionsCollecting and displaying video testimonials

Why It Matters:

As AI-generated content becomes more common, genuine human interaction becomes a key competitive advantage. Businesses that combine automation with authentic personal communication can build stronger relationships, improve conversion rates, increase customer retention, and create more referral opportunities. The future isn't automation versus human connection—it's using automation to make meaningful human interactions more scalable.

About the Speakers:

Matt and Grant are the co-founders of Bonjoro, a personalised video messaging platform used by businesses around the world. Originally developed to help grow their own agency, Bonjoro has evolved into a powerful customer engagement tool that helps businesses welcome leads, onboard clients, build loyalty, collect testimonials, and create more human customer experiences at scale.

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subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline(opens in new tab)

Timestamps:00:03 Introduction to Bonjoro and the founders02:10 The origin story of Bonjoro03:41 How personalised videos tripled response rates05:36 The Ricky Henderson Effect and creating memorable experiences08:02 Why personalisation matters in customer relationships08:19 Customers vs Superfans explained09:18 The referral power of superfans10:44 Why human interaction matters even more in the AI era12:14 Where AI fits into customer engagement12:53 Using short videos to create meaningful customer touchpoints14:27 How Bonjoro integrates with CRMs and automation systems16:23 Live Bonjoro platform demonstration17:33 Real-world financial services video example20:32 Tracking engagement, opens, replies, and conversions22:58 Using Bonjoro to collect video testimonials28:05 Building superfans and referral networks37:03 AI-generated video vs authentic personalised video45:29 Personal branding, company branding, and team visibility