Colour analysis is one of the most powerful and most misunderstood tools when it comes to personal style, confidence and visibility.

In this solo episode, personal stylist and sustainable fashion expert Alex Standley breaks down colour in a practical, easy to understand way, cutting through confusing rules, TikTok filters and generic seasonal palettes.

If you’ve ever wondered:

• What colours actually suit me?
• How do I wear colour without feeling too visible or unprofessional?
• How can colour support my confidence and personal brand?
  

This episode will help you understand how to use colour intentionally, in a way that feels authentic, flattering and empowering.

Alex explains how colour works on an emotional and psychological level, why personality matters more than rigid systems, and how identifying your own wow colours can transform both your wardrobe and how you show up, especially if you’re visible, on Zoom, speaking, or building a personal brand.

This episode is ideal for women who want:

• clarity instead of colour confusion
• confidence when getting dressed
• a wardrobe that supports their lifestyle and leadership presence
  

⏱️ Episode Highlights

00:00 – Why colour is one of the most transformational style tools

00:27 – Why colour feels overwhelming

01:23 – Colour psychology & communication

01:51 – Using colour for visibility (Zoom, speaking, leadership)

02:20 – Choosing colour intentionally (real-life examples)
03:14 – What are “wow colours”?

04:44 – Do you have to wear your brand colours all the time?

06:27 – What matters more: what suits you or colour psychology?

07:20 – When colour feels too visible

08:15 – How to start wearing colour (without forcing it)

10:03 – Why generic colour palettes don’t work
The limits of seasonal colour analysis and why personality matters.

11:31 – Bespoke colour analysis vs generic systems
Why feeling good matters more than “rules”

✨ Key Takeaways

• Colour analysis should feel personal, not prescriptive
• The right colours can increase confidence, visibility and presence
• Wearing colour does not make you unprofessional, intention matters
• Three to four wow colours can simplify your wardrobe and personal brand
• Confidence with colour is built gradually, not overnight
  

Book A Free Style Strategy Call to find out more about working with Alex 1-2-1:

https://www.alexandrastandley.co.uk/service-page/style-strategy-call

Connect with Alex on Socials:

https://www.instagram.com/alexandrastandley

https://www.facebook.com/profile.php?id=500777031

www.tiktok.com/@alexandrastandley

https://www.linkedin.com/in/alex-standley-personal-stylist