#38: Creators have the power and Hollywood is taking notice. KevOnStage's new deal with Tubi proves it.

There was a time when shows couldn't get the green light without studio backing. These days, creators aren't waiting for an industry to validate them.

Instead, they are creating their own content and building their audiences and studios and streaming platforms are knocking on their door.

This week we’re breaking down comedian and creator KevOnStage's new expansive partnership with Tubi, Jordan Brand scaling back it's first sneaker and the leadership lessons we can learn from Kevin Hart.

In this episode, we discuss:

• What KevOnStage's historic Tubi partnership signals for the creator economy
• Why audience ownership matters more than ever
• How legacy brands like Jordan Brand can remain relevant with the change in sneaker culture
• Why every founder isn't meant to be CEO

Whether you own your audience, are working to regain your audience or have to learn how to get out of your own way, the theme is the same: know where the power lies.

Resources:

• Deadline: KevOnStage Signs New Tubi Deal
• AfroTech: KevOnStage Expanded Partnership
• Blex Media: Owning His Work & The Creator Economy
• HipHop Wired: Jordan Brand to Cut Back on Air Jordan 1 Releases
• LA Times: Inside A Year of Chaos and Turmoil At Kevin Hart's Media Company

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