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How much money are you spending trying to make an unmemorable brand memorable?

If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your brand relies on “everybody already knows us,” you may have a bigger problem than advertising.

Want Lemon Seed to take a look at how your brand is showing up in the market?

Book a call:
https://www.lemonseedmarketing.com/contact/?utm_source=podcast&utm_medium=organic&utm_campaign=ftyc_ep234&utm_content=show_notes

In Episode 234 of From the Yellow Chair, Crystal Williams and Emily Fleniken are joined by Jen McKee of Kee Hart Marketing to explore what makes a business truly recognizable.

Using Lemon Seed’s signature yellow and Jen’s purple and sequins as examples, they explain how color, consistency, personality and intentional branding create something customers can remember before they ever need to make a service call.

You’ll hear:

• Why a brand needs more than a recognizable logo
• How color creates top of mind awareness
• Why contractors often overestimate how recognizable their businesses are
• How poor branding can make other marketing investments work harder
• What contractors should know before changing their brand
• How to launch a rebrand without confusing the market
• Why your brand should communicate the quality of the experience customers can expect

About Jen

Jen McKee of Kee Hart Marketing works with businesses in the home service industry and has become known throughout the industry for her unmistakable purple and sequins. In this conversation, she shares how those recognizable elements became part of her brand and why memorable businesses give people something specific to associate with them.

Listen and follow

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

Watch on YouTube:
https://youtu.be/wYkvv99zfSE

More from From the Yellow Chair:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

From the Yellow Chair is powered by Lemon Seed Marketing, a full service marketing and branding agency serving home service contractors.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!