When you’ve built a life that looks successful on paper but still feels like a tight corset, reinvention can feel like both rebellion and relief.

In this candid, laughter-filled, deeply honest conversation, Julie sits down with her longtime friend and fellow former PT, TaVona Boggs — Master Certified Coach, fractional CRO, and host of Breaking Protocol — to explore what happens when your identity, career, and even your literal voice all demand a new evolution.

Together, they unpack:

• The bravery of letting go when something no longer fits
• The “niche switcher” wound and how it weaponizes multidimensionality
• The body’s role in reinvention (including losing her voice for 10 weeks)
• The grief and power of midlife, perimenopause, and changing identities
• Why athletes often make the best entrepreneurs — and how pain tolerance, curiosity, and trust build resilience

Equal parts practical and soulful, this episode is a permission slip for every high-achieving woman afraid that changing direction means starting over. As TaVona reminds us:

03:15 – Letting Go and Being a ‘Niche Switcher’

07:28 – Reinvention and Becoming a Fractional CRO

12:10 – Listening to Yourself Over the World

15:15 – The Rule-Breaker’s Defiance

20:21 – The Right of Exile

24:36 – Losing Her Voice: When the Body Speaks

29:02 – Titrating Truth & Reclaiming the Voice

33:12 – Joy, Aliveness & Counter-Culture

36:23 – Enter the CRO Era

43:05 – The Athlete Archetype

46:23 – Identity, Loss & Integration

56:24 – Closing Reflections

Love what you hear? Learn more from Tavona at @tavonadenise on IG

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