In this episode of The Potentia Playbook for CFOs, Dominique Highfield speaks with Isabel Malbois, CEO of Neom Wellbeing, about what truly defines a great CFO from a CEO’s perspective. Isabel shares her journey from global corporate leadership at L’Oréal to leading a scaling, founder-led brand, and offers candid insight into the evolving expectations of modern finance leaders. The conversation explores the weight of decision-making in SMEs, the importance of trust in the CEO–CFO partnership, and why today’s CFO must be commercially immersed, strategically confident and visible at board level.

In this episode of The Potentia Playbook for CFOs, Dominique sits down with Mose Adigun, Investment Banker at J.P. Morgan and EMEA Tech M&A lead, to explore what truly differentiates CFOs in the eyes of investors. From preparing for fundraises and M&A to navigating heightened scrutiny in today’s market, Mose shares how data integrity, clarity of narrative, and operational grip underpin investor confidence.

They discuss the growing importance of granular input metrics over headline outputs, how to be “ambitious but defensible” in forecasting, and why growth still drives valuation, albeit with a sharper focus on path to profitability. The episode also examines the CEO–CFO dynamic, evolving expectations around ESG and AI, and the leadership behaviours that help finance leaders build credibility, influence, and long-term trust.