If you've been struggling to book clients or you're not quite sure how to talk about your services in a way that actually converts, this episode is for you, babe!

Today we're diving into one simple but powerful positioning tweak that will completely change the way dream clients see you online. We're talking about the difference between the online service providers who are booking clients at $15–$20 an hour and struggling to fill their books, versus the ones attracting premium clients at $35–$45 an hour right out of the gate. Spoiler: it all comes down to positioning!

In this episode we cover:

→ The most common positioning mistake new online service providers make

→ Why generic content is leaving you invisible in today's online space, and what to do instead

→ The two specific problems with leading with your job title in your marketing

→ The core reframe: stop selling the value of your position and start selling the value of YOU

→ A before and after example so you can hear exactly what this shift sounds like in practice

→ The simple formula for writing content that makes your dream client stop scrolling and think "she's talking directly to me"

The online space has changed, & your dream clients aren't looking for a virtual assistant, they're looking for YOU, your energy, your approach, and your unique way of solving their specific problems. This episode will show you exactly how to start showing up that way!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up.

Lucky Links:
🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram