In today’s episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.

While Pluseebo is lighthearted on the surface, its launch highlights a much deeper reality supported by published scientific research. Placebo responses can produce real, measurable biological effects in the body, including changes in brain chemistry, pain perception, and overall wellbeing. These effects are not imagined, and in many clinical trials they closely mirror the average performance of widely prescribed medications.

Tune in as Jon breaks down what healthcare advertising often leaves out, including how modest the average benefit of some antidepressants, pain medications, sleep aids, and other common prescriptions can be when compared to placebo, and why side effects and transparency must be part of the conversation. Grounded in respected medical journals and FDA-reviewed data, this episode offers a research-driven perspective designed to inform, challenge assumptions, and elevate the discussion around modern healthcare.

Don’t miss this timely conversation on belief, biology, and why understanding the placebo effect changes how health products, treatments, and claims should be evaluated.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• What the placebo effect actually is, and why it’s not “fake.”
• What large studies reveal about SSRIs, opioids, sleep medications, anxiety medications, ADHD drugs, and statins.
• Why prescription drug commercials rarely tell the full story
• How transparency in healthcare affects trust and decision-making
• How Pluseebo is designed to spark honest conversations.

To learn more about Pluseebo, visit Pluseebo.com.

To be a guest on our next episode of the podcast, contact us today!

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