In this episode of The Pixl Marketing Show, Pete sits down with Dave Davis of DMD Real Estate Photography to break down what it really takes to build and scale a real estate media business across multiple markets.

Dave shares his journey from action sports photography to becoming one of Alaska’s top real estate media teams — and why scaling forced him to rethink everything from shooting style to systems and CRMs. We dive into:

• Why scaling with flash photography became a bottleneck
• How outsourcing, HDR, and AI changed the barrier to entry
• The realities of managing teams across Alaska, Utah, and New Mexico
• Lessons learned from years inside Zoho — and why PixlCRM finally replaced it
• What systems actually matter when you’re expanding into new markets

If you’re a growth-minded real estate media business owner trying to move from doing everything yourself to running a scalable operation, this episode is a must-listen.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

Most real estate media business owners think their numbers are handled… until tax time hits or cash flow gets tight.

In this episode of The Pixl Marketing Show, Pete sits down with his wife, Deaubry Stagl, and her business partner Robin Harris of Servant HR & Accounting to break down one of the most misunderstood topics in small business:

👉 What’s the difference between a bookkeeper, an accountant, and a CPA — and when do you actually need each one?

You’ll learn:

• The real role of a bookkeeper (and what they don’t do)
• How an accountant helps you make better business decisions
• When a CPA matters — and when they don’t
• The key financial reports every media business owner should review
• Why “handing it off and hoping for the best” can quietly hurt your business
• Common mistakes real estate photographers make with payroll, taxes, and contractors

If you’re growing from a solo shooter into a real business — or already managing a team — this episode will help you stop guessing and start making decisions based on real numbers.

If you'd like to sit down and go over your numbers with the Servant HR & Accounting team you can book a call on their website: https://myhraccounting.com

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

In this episode, Pete breaks down one of the most powerful — yet massively underused — marketing tools available to every real estate media business owner: the NAR Home Buyers & Sellers Generational Trends Report.

Most photographers struggle with email newsletters because they don’t know what to say, how often to send, or how to consistently deliver value. But with the right data, newsletters become easy — and even better, they position you as a true marketing partner instead of just “the media vendor.”

Inside this episode, you’ll learn:

• Why weekly newsletters are more about staying top-of-mind than writing long essays
• How the NAR survey gives you ready-to-use marketing stats your agents care about
• How to turn the 131-page report into bite-sized, high-impact content using AI
• The exact stats that help you upsell photos, videos, virtual tours, drone, lifestyle media, and more
• Why buyer behavior is shifting (and how to use it to shape your service list)
• How to help agents market to Millennials, Boomers, and Gen X differently using data
• How to use these insights in your newsletters, social content, office presentations, and pitches

If you’ve ever wondered “What do I put in my weekly newsletter?” — this episode hands you the answer on a silver platter.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com