What happens when your company hits $10 million in revenue… but profits barely move?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews entrepreneur and EndoDNA founder Len May about the exact shift that transformed his business from a struggling direct-to-consumer model into a scalable B2B healthcare company.

Len shares how:
✔️ Rising advertising costs nearly stalled growth
✔️ Social media platforms repeatedly shut down campaigns
✔️ Customer acquisition became increasingly expensive
✔️ COVID disrupted events and distribution channels
✔️ Revenue continued growing while profitability stayed flat

Then came the breakthrough: Instead of selling directly to consumers, Len shifted the business scaling the company from $10 million to $40 million in annual revenue.

In this episode, we discuss:
✔️ Why some high-revenue businesses struggle financially
✔️ The hidden downside of direct-to-consumer models
✔️ The power of B2B partnerships and white-labeling
✔️ How recurring revenue transformed the company
✔️ Why customer lifetime value matters more than single sales
✔️ Using AI and machine learning in healthcare
✔️ Personalized medicine and genomic testing
✔️ How doctors became an extension of the sales team
✔️ The role of customer feedback in product innovation
✔️ ADHD, entrepreneurship, and unconventional thinking

Len also shares lessons on:
✔️ Scaling healthcare technology companies
✔️ Building onboarding systems for clinics
✔️ Leveraging affiliate products for additional revenue
✔️ Creating feedback loops with customers
✔️ Why entrepreneurs should stop waiting for perfect execution

👉 Learn more about Len May and EndoDNA:
* EndoDNA's website: https://endodna.com/
* Len May on LinkedIn: https://www.linkedin.com/in/lenmay/

📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook
https://yourbusinessgrowthplaybook.com/

Chapters
00:00 Profit Stuck at 10M
01:12 Len May Origins
02:29 Cannabis as Medicine
03:54 Early Hustles to Real Estate
05:36 Dispensary Opportunity
07:15 Genetics Lightbulb
09:21 Launching EndoDNA
10:30 Building the DNA Test
12:51 Patents and Global Growth
14:25 Marketing Shutdowns and COVID
15:46 Stuck Phase Breakdown
17:09 Doctor Call New Pivot
19:56 Practitioner Distribution Model
22:28 White Label Intel Inside
23:28 AI Platform for Doctors
26:01 Guardrails and Compliance
27:45 Getting Doctors to Commit
28:42 Charging For Utilization
29:36 Skin In The Game
30:24 Genomics To Shopping Cart
32:19 Affiliate Catalog And Feedback
33:59 B2B Pivot To Scale
36:06 Epigenetics Recurring Testing
39:25 Clinical Trials Data Flywheel
42:30 Neurodivergence As Advantage
46:43 KPIs Sales And Satisfaction
49:06 Rapid Fire And Wrap Up

Keywords: Len May, EndoDNA, Jeremy Shapiro, personalized medicine, genomics, healthcare AI, B2B growth, business strategy, direct to consumer, white label business, entrepreneurship, epigenetics, recurring revenue, functional medicine, startup growth

#entrepreneurship #BusinessGrowth #Healthcare #AI #Genomics #podcast

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

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