In this episode of The Philip Wride Show, we have the pleasure of diving into the world of marketing and business growth with the insightful Laura Burton. We explore Laura's journey from a corporate HR career to becoming a powerful force in the marketing landscape, building successful businesses and teaching others the art of strategic marketing.

Discover how Laura utilises LinkedIn to grow her business, the unique branding story behind "the brutal blonde", and her effective approach to low ticket offers. Laura shares valuable insights on understanding your buyers, creating compelling offers, and leveraging AI for crafting ideal customer profiles. Whether you're starting out or looking to elevate your business, Laura provides actionable tips and mindset tools to guide you on the path to success.

Tune in to learn about building audiences, the importance of authenticity, and finding the right support when transitioning from a corporate role to entrepreneurship. Let's unlock the secrets to marketing mastery and business growth with Laura Burton on The Philip Wride Show.

Timestamps

00:00 "Journey from HR to Entrepreneurship"

04:39 Effective Low Ticket Strategy Tips

06:43 High-Ticket Conversion Strategy Success

09:57 "Strategies for Small Audience Engagement"

15:53 "Engage Audience via Live Streams"

17:48 Weekly Support for Mindset Growth

21:14 Overcoming Negativity Bias

25:16 "Overcoming Sales and Life Overwhelm"

29:53 Streamlining Business with New Systems

30:56 Evolving Tech Stack for Growth

34:37 "Effective Marketing Beyond Followers"

37:49 Focus on Delivering Results

About Laura Burton

Laura Burton is a dynamic entrepreneur and seasoned HR professional with over 15 years of experience navigating the complexities of both industries. Her career is marked by a unique amalgamation of her HR expertise and a hands-on approach to building diverse businesses. Laura ventured into entrepreneurship with a fitness business, transitioned into skincare, and ultimately realized her passion for marketing. Her journey is a testament to the value of experiential learning, as she honed her marketing skills through real-world successes and missteps.

Branding herself as the "Brutal Blonde," a moniker coined at a marketing conference, Laura embraces an honest and straightforward approach. This branding reflects her belief that success in business requires candid feedback and a willingness to confront hard truths. Laura's authenticity and nurturing spirit underpin her teaching methodology, which is designed to empower others to navigate the challenges of marketing and entrepreneurship. Her brand thrives on the notion that, while business itself is often brutal, it is through transparency and resilience that entrepreneurs can truly excel.

Connect with Laura on LinkedIn at https://www.linkedin.com/in/laurahburton

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In this episode, Philip sits down with Tina Fletcher to explore her fascinating journey from graphic design in the 80s, web design, brand strategy, and coaching, to her current passion in the self-permission niche, specifically helping women prioritize themselves in business and life. Tina shares her transition into using AI to assist in writing books, focusing on how books can be used as a powerful tool for audience building and message sharing.

As an author herself, Tina discusses the nuances of creating content that resonates with her audience and her strategic approach towards marketing books without the typical pressure to monetize rapidly. Join us as Tina delves into the opportunities and lessons she's learned in her evolving career, providing valuable insights for anyone looking to explore new business avenues through writing.

Whether you're interested in AI, self-permission, or merely curious about incorporating books into your business strategy, this episode is packed with wisdom from Tina's unique perspective. Don't miss it!

Timestamps

00:00 Navigating Change and Self-Permission

03:44 Embracing Self-Permission Business Journey

08:27 Rethinking Book Marketing Strategy

12:10 Three Methods for Outlining Projects

15:37 Effective AI Role-Based Prompting

19:27 Launching Four-Book Series Online

21:23 Focus on Expertise and Simplicity

26:52 Prioritize Consistency and Adaptability

29:45 Strategic Timed Ads for Book Launch

33:41 "Tina Fletcher Online Hub"

34:33 Open to Future Discussions

About Tina Fletcher

Tina Fletcher's career journey is a testament to adaptability and reinvention. Beginning as a graphic designer in the Army during the 1980s, she embraced technological advancements, transitioning from manual techniques to digital platforms. As the Internet emerged, Tina was quick to harness its potential, moving into web design and brand strategy. Over the course of three decades, she thrived in various roles, including coaching and hosting live events, while nurturing a deep love for technology.

Despite her successes, the COVID-19 pandemic sparked a period of introspection for Tina. She noticed a significant shift in the world and the increasing pressures on individuals trying to establish an online presence. Through conversations with clients—particularly women—she identified a recurring theme: the struggle for self-permission amidst personal and professional demands.

Motivated by her own experiences as a mother of five and a seasoned entrepreneur, Tina embarked on a new path, focusing on empowering others to prioritize themselves and their aspirations. This shift represents a fresh journey of discovery, echoing the excitement she felt at the dawn of the Internet era. Now, Tina relishes the challenge of exploring this emerging niche, equipped with her unwavering passion for innovation and a resolve to help others carve their unique paths in the digital age.

You can connect with Tina on her website - www.tinafletcher.com - and on various social channels like Facebook - https://www.facebook.com/tinafletcher.aus/

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In today's episode, we have an insightful conversation with Jessica Paul, an accomplished actor and entrepreneur. Join us as we delve into Jessica's fascinating journey from her background in acting to growing a following of over 10,000 on LinkedIn in just eight months.

Discover how she transitioned into setting up her own business, focusing on helping people with visibility and personal branding by blending her acting experience with entrepreneurial skills. Jessica shares valuable tips and lessons on authenticity, maintaining a balance between visibility and energy, and the importance of building both online and offline.

Whether you're interested in acting, business, or personal development, this episode is packed with actionable insights and inspiration. Tune in to hear Jessica's story and her plans for the future, including potential ventures in Hollywood. Don't miss out on the opportunity to learn from Jessica's experiences and guidance!

Timestamps

00:00 From Acting to Business Success

05:26 Rethinking Position and Personal Growth

07:37 Entrepreneurial Journey: From Job to Coaching

12:41 Balance Online and Offline Branding

14:22 "Optimizing Energy for Success"

18:59 "Optimize Inner World to Avoid Burnout"

21:54 Business Growth: Delegate and Refocus

24:47 "Brand Building Through Storytelling"

28:31 Leveraging Tech and Platforms for Business

32:39 Intuition and Strategy in Business

34:14 Acting, Business, and Confidence Journey

About Jessica Paul

Jessica Paul is a TV actor and multi business owner and accredited mindset coach with over 10+yrs experience in the entertainment industry, gaining a following of 40k across socials, producing a top ranking podcast and working with A-list celebrities. Jessica is the founder at Scorpio - a personal brand and mindset mentorship service helping founders stand out, grow their personal brand and prepare their mindset for visibility and fame, both online and in real life.

You can connect with Jessica on LinkedIn - https://www.linkedin.com/in/jessicalpaul - and through Scorpio - www.scorpiobranding.co.uk

Hosted on Acast. See acast.com/privacy for more information.