『The Pharmacists Deserve It Platform: A New Opportunity for OTC Manufacturers』のカバーアート

The Pharmacists Deserve It Platform: A New Opportunity for OTC Manufacturers

The Pharmacists Deserve It Platform: A New Opportunity for OTC Manufacturers

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In the concluding episode of this three-part series, Dr. John Papastergiou and Ajit Johal continue their conversation with Hanson, founder of the Pharmacists Deserve It platform (https://PharmacistsDeserveIt.com), shifting the focus to the opportunity for pharmaceutical manufacturers. Together, they explore how pharmacist-led OTC counselling creates value far beyond product sales by improving patient outcomes, generating meaningful real-world insights, strengthening relationships with pharmacists, and ensuring products are used appropriately. Hanson explains how participating manufacturers gain access to unique point-of-care data while supporting pharmacists for the clinical expertise they already provide every day. The discussion also tackles common manufacturer concerns, including budgeting, scalability, and fairness across competing products, while outlining Hanson's vision for a future where every OTC product supports pharmacist counselling. Whether you're a pharmacist interested in expanding clinical services or a manufacturer looking for innovative ways to engage healthcare professionals and patients, this episode offers a compelling perspective on the future of OTC care. Listen now and discover how pharmacists, manufacturers, and patients can all benefit from a better model for OTC counselling. This episode is presented with support from the Pharmacists Deserve It Platform (https://PharmacistsDeserveIt.com). Pharmacists Deserve It is helping transform OTC counselling by recognizing and supporting the clinical expertise pharmacists provide every day. Their innovative platform enables pharmacists to receive compensation for eligible OTC counselling interactions while helping manufacturers improve patient education, product utilization, and real-world insights at the point of care. By supporting pharmacist-patient conversations around OTC products, the platform aims to improve patient care while acknowledging the important clinical services pharmacists provide every day.
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