Dr. Mark Young has a PhD in psychology and neuroscience, holds a Guinness World Record in pro racing, runs a leading consumer packaged goods agency, and has built over 250 brands.

He's a lot of things. But what struck me most was how he got there.

Mark grew up in a blue collar town. His dad was a plumber. And if he had told anyone at 18 what his life would eventually look like, he said they'd have either laughed him off or assumed he was on something. He would have probably agreed with them.

The shift happened when he stopped asking "why me" and started asking "why not me."

That one question changed everything.

Here’s what we covered in this episode:

→ Why he replaced the word "control" with "influence" and how that changed his business and his racing

→ The moment he stopped blaming other people for his failures and what happened next

→ How modern medicine treats symptoms while functional medicine hunts for root causes

→ Why 80% of all consumer products still sell through brick and mortar, not Amazon

→ What AI is going to do to entry-level workers, and who benefits

Mark has this way of cutting through the noise that I don't come across that often. He's honest about what things cost, what they take, and what you have to be willing to let go of.

Thank you to Mark for sitting down with me and sharing all of it. The racing story alone was worth the whole conversation!

*Chapters*

0:00 - Introduction: Meet Dr. Mark Young

1:09 - Building a Universe That Fits Your Mind

2:01 - Free Days, Focus Days, and the Dan Sullivan Framework

2:17 - Pro Racing as a Second Career

3:04 - Racing as a Metaphor for Business and Life

6:01 - Replacing Control With Influence

8:31 - Flow State on the Track and in Work

12:07 - The 27 Unbreakable Rules: New Book Overview

16:41 - Firing Clients and Setting the Floor

19:51 - Endurance Racing vs. Playing to Win

21:38 - The Three Things Jekyll and Hyde Labs Does

23:02 - Health, Longevity, and Advocating for Yourself

33:18 - Functional Medicine vs. Treating Symptoms

36:14 - Hypnotherapy and How It Actually Works

41:49 - AI, Automation, and the Future of Work

51:57 - The "Why Not Me" Mindset That Changed Everything

59:27 - How to Connect With Dr. Mark Young

1:05:32 - Viva La Visionary: Celebrating the Crazy Ones

*Connect with Dr. Mark*

https://www.linkedin.com/in/markyoungwci/

https://jandhlabs.com/

~~~

*Connect with Coach Bob*

https://www.linkedin.com/in/bob-shenefelt

https://www.instagram.com/imatterrevolution

https://www.facebook.com/iMatterRevolution

https://x.com/iMatterCoachBob

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Spotify → https://open.spotify.com/show/4iCo6LWV5VJO15Tz9PTIVo

Apple → https://podcasts.apple.com/us/podcast/id1896824840

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