In this episode, I sit down with Tony Javier—real estate investor and founder of 10x TV—to talk about one of the most overlooked and underused lead generation strategies in real estate: TV commercials. While most investors are battling over cold calling, direct mail, and PPC leads, Tony breaks down how TV can cut through the noise and deliver high-quality motivated seller leads—at scale.

Tony shares his journey from hesitant investor to media buyer, how he scaled his business with TV, and why now is the perfect time to stake your claim in this under-saturated channel. Whether you're a seasoned investor or still trying to crack your first deal, Tony's approach to marketing could be the edge you've been missing.

Episode Highlights

[0:00] – Introduction

[1:51] – How Tony discovered TV marketing after 11 years in real estate investing

[3:34] – The "franchise-like" TV system Tony now licenses to investors nationwide

[5:25] – Why TV ads offer stronger ROI than direct mail, cold calling, or PPC

[7:00] – Common myths about TV (cost, being on camera, tech barriers) debunked

[9:47] – The truth about commercial pricing: $5 spots vs. $200+ prime time

[11:18] – Direct mail vs. TV: reach, cost, and how to hit your ideal seller demographic

[13:40] – The power of running commercials during daytime TV shows like Judge Judy & Jerry Springer

[15:39] – Why TV still dominates—even in the age of social media and AI

[17:12] – What it really takes to get on air, and how 10x TV does 90% of the work for you

[21:00] – Ideal investor profile: who should use TV ads and how it scales other marketing channels

[27:07] – How one investor doubled his deal volume by adding TV to his pipeline

[29:12] – Tony's final pitch: real estate changed his life, but marketing is what lights him up today

5 Key Takeaways

1. TV advertising is underutilized. Most markets have zero to just a few investors on air—meaning low competition and high visibility.
2. It's more affordable than you think. Many markets see strong ROI with monthly ad spends as low as $3K–$7K, outperforming direct mail.
3. Demographics matter. TV still reaches older, lower-income sellers—exactly the avatar most investors are looking for.
4. You don't need to be on camera. 10x TV offers full implementation, including hiring actors, scripting, media buying, and editing.
5. TV enhances every channel. From brand trust to direct conversions, TV boosts the effectiveness of everything from postcards to PPC.

Links & Resources

• Apply to see if your market is available: www.10xTV.com

Closing Remark

If you're tired of chasing the same cold lists as everyone else and ready to build true authority in your market, this episode is your sign. Don't wait. Subscribe, rate, and share the PETE Podcast—and check if your market is open at 10xTV before someone else grabs it.

In this episode of the PETE Podcast, I sit down with Clifford Walker—aka "The Cowboy Closer"—to talk about how he went from truck driving to full-time real estate investor and coach, all while bringing his family into the business and building a legacy of generational wealth. Clifford shares his journey, mindset shifts, and the real talk new investors need to hear before jumping into their first deal.

We dig into the fundamentals of getting started in real estate, the importance of picking your lane, and how to work with your spouse or business partner without stepping on each other's toes. If you've ever hesitated to take that first step, Clifford's story and his practical advice might be just the push you need.

Episode Highlights

[0:00] – Introduction

[2:21] – Clifford shares his markets: Texas, Ohio, Georgia, North Carolina—and why he focuses on wholesaling

[3:43] – Why wholesaling is simple but not easy—and how it compares to flips and buy & hold

[4:41] – The power of "picking a lane" and avoiding shiny object syndrome

[6:03] – Why destiny demands development—and how beginners should embrace the learning curve

[7:35] – The best advice Clifford got from Ed Mylett before a big keynote: "Give yourself some grace"

[9:03] – What to do when your first deal flops—or when the check isn't as big as you hoped

[11:16] – The truth about who can succeed in real estate (hint: it's anyone willing to put in the work)

[13:14] – No money? No problem. Why mindset, community, and resourcefulness matter more than capital

[17:50] – How Clifford's leap of faith led to his entire family joining the business

[21:40] – Real talk on college, mindset, and how each step—good or bad—can lead to your purpose

[25:49] – How a podcast Clifford heard while truck driving sparked his entire real estate journey

[27:06] – Is out-of-state investing possible? Clifford shares how he does it with relationships and partners

[28:49] – Final thoughts on mentorship, coaching, and building a business that builds others

5 Key Takeaways

1. Real estate works—when you do. Clifford emphasizes that every strategy works if you're willing to commit and stay focused.
2. Don't wait to be perfect. Start now, give yourself grace, and learn by doing—even if that means hitting a few curbs.
3. Build community, not just capital. Your network can unlock deals, partnerships, and the confidence to keep going.
4. Mindset is everything. Whether you're broke, scared, or brand new—how you think shapes what's possible.
5. Leave a legacy. Clifford's story proves that real estate isn't just about wealth—it's about impact, family, and freedom.

Links & Resources

• Connect with Clifford Walker and join his investor community: https://linktr.ee/cowboycloser

Closing Remark

If this episode lit a fire under you—or helped you realize it's time to finally get started—do me a favor: rate, follow, share, and review the PETE Podcast. Clifford's story is a reminder that where you start doesn't define where you finish. Let's go build something real.

In this episode of The PETE Podcast, I'm joined by Melanie Sikma, co-founder and CEO of One Stop Tax Strategists, for a deep dive into proactive tax planning that helps entrepreneurs and investors keep more of what they earn. We explore powerful, little-known strategies that go beyond simple deductions—ways to restructure your business, your family involvement, and even your travel plans to create lasting financial advantages.

Melanie breaks down her "Live More" tax strategy framework, an actionable system designed to maximize permanent tax savings and enable you to reinvest in your business and life. Whether you're a seasoned real estate investor or a newer entrepreneur, this episode will help you think differently about your tax approach—and may just save you tens of thousands of dollars.

Timeline Summary

[0:00] - Meet Melanie Sikma and the family-led foundation behind One Stop Tax Strategists

[2:13] - Why hating taxes became Melanie's strength—and how she connects with clients through that

[3:43] - Busting common tax myths and why not everything in your life is a deduction

[5:10] - The high cost of cheap bookkeeping: how one client nearly overpaid by $90K

[7:14] - What makes a proactive CPA or bookkeeper—and how to spot one

[10:21] - Fixing poor books and the ripple effect on tax planning accuracy

[11:09] - Services offered at One Stop: tax prep, planning, payroll, and bookkeeping

[13:13] - Educating clients with tax "translations" and ongoing support

[14:30] - Real estate investors and multi-state tax strategies—what you need to know

[17:42] - A walk-through of the "Live More" tax strategy framework

[20:02] - The Augusta strategy, employing your kids, and shifting income within family

[23:15] - Deferred tax strategies to fuel business reinvestment

[28:00] - Reducing capital gains tax from millions to hundreds of thousands

[30:43] - "Engage the savings" – how to invest your tax wins to live more

[33:28] - Free resources: tax strategy booklet and complimentary tax assessment

[35:01] - Final thoughts on why second opinions on taxes matter

Links & Resources

• Live More, Pay Less Booklet – Text booklet to (209) 924-4606
• Free Tax Assessment – Text save to (209) 924-4606
• One Stop Tax Strategists – https://www.onestoptaxstrategists.com/

Closing Remark

If you got value from this episode, don't forget to rate, follow, share, and review the podcast. Every little bit helps us reach more people who can benefit from these game-changing strategies. Until next time, keep pushing forward and planning smarter.