『The Persuasion Game』のカバーアート

The Persuasion Game

The Persuasion Game

著者： Forge
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.Forge, 2026 マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever

    How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever
    2026/04/14
    “Relevance builds brands. Control just increases the risk of irrelevance.” In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at Vaseline, to explore how the 150-year-old brand is reinventing itself in the social-first era. It centres on the hugely successful Vaseline Verified campaign (winner of nine awards at the Cannes International Festival of Creativity, including a Titanium Lion). A campaign which, as Nathalia puts it - “challenged decades of brand control thinking.” With millions of people already sharing their own ways of using the product, instead of leading the conversation, Vaseline chose to listen. The result is a new model of brand building - one that validates, amplifies and co-creates with its community. That shift in approach is not just a campaign idea, it is also reshaping innovation, with new products, co-built with creators, in production. This is an inspiring, must-listen for anyone looking to grow a brand in a completely new way. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: forgemsq.com This is an 18Sixty production for Forge. CHAPTERS: (00:00) Introduction (04:46) Stewardship Over Ownership (08:12) From Campaign To Products (20:19) Faster Feedback Loops (26:27) Eyebrow Hack Becomes Product (37:21) Principles For Participation
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    42 分
  • What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola

    What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
    2026/03/10
    “The biggest thing that children show me is that there are no limits to what we can do.” In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children. Our guest is Sarah Horowitz, Marketing Director for the UK and Northern Europe at Crayola. Crayola is an incredibly well-established brand, and has been relevant in homes and schools for more than a century. We discuss how it’s maintaining and growing that position in a fast-changing world, how it puts creativity at the centre of everything it does, and the lessons all marketers can learn from the way children use its products. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: https://forgemsq.com This is an 18Sixty production for Forge and MSQ. CHAPTERS: (00:00) Introduction (03:21) The Role of Adults in Children's Creativity (10:42) Understanding Gen Z and Gen Alpha (16:51) Creativity Across All Ages (26:23) Embracing a Child's Perspective
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    27 分
  • The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans

    The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
    2026/02/03
    “You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.” For many years, the insights industry has desired a ‘seat at the top table’, influencing decisions at the most senior levels of their organisations. There are few insights professionals as senior and influential to their businesses as our guest on this episode, Stephan Gans, Senior Vice President of Insights and Analytics at PepsiCo. Stephan shares the steps PepsiCo’s insights team has taken to move from order-taking to being a true catalyst for business growth, why our thirst for insights has never been greater, and the three critical roles he says insights teams must play in any future business. We also talk about the skills that will be most valuable in the future as we enable our insights functions with AI. This is a must-listen for anyone working in insights. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge. CHAPTERS: (00:00) Introduction (04:13) A Unified Approach (07:55) Balancing Short-term and Long-term Goals (14:12) The Role of AI in Insights (19:42) Future Skills for Insights Professionals
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    31 分
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