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In this episode, we get comfortable with Jess and Stef Daden, the founders of TWOOBS, a sustainable, vegan and planet conscious footwear brand. We get down to the sole (pun intended) of their journey from fashion bloggers to entrepreneurs, the importance of self-care, and creating a supportive work environment.

The sisters share their insights into the challenges of fast fashion, the significance of asking 'dumb' questions, and the importance of the human element in business. Jess and Stef dig into navigating the climate crisis, building a conscious business, and the power of kind leadership. We also walk in their shoes as we explore their future aspirations for TWOOBS and the importance of community in their brand's success.

Episode Highlights

• TWOOBS is a sustainable footwear brand founded by sisters Jess and Stef.
• The importance of self-care rituals in maintaining mental health.
• Creating a supportive work environment is crucial for team morale.
• Asking 'dumb' questions can lead to innovative solutions.
• Being human and vulnerable in business fosters connection.
• TWOOBS aims to challenge fast fashion by promoting sustainability.
• The importance of capturing attention in a crowded market.
• Pivots in business are necessary for growth and adaptation.
• Kind leadership can lead to a more engaged and productive team.

Connect with Jess and Stef here:

https://twoobs.com

https://www.instagram.com/p/DJjBEjkS4ki/?hl=en

https://www.instagram.com/jessdadonyoga/?hl=en

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Connect with Nat Siagian x The Personhood

Instagram.com: @nat.asia

Instagram.com: @thepersonhood

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In this episode, we vibe with Callum Rei from Music By Rei, an electro-haka artist from Aotearoa, New Zealand, who’s pioneering a powerful fusion of traditional Māori music and modern music.

From freestyle teenage beats to world-stage dreams, Rei's journey is a creative masterclass in courage, cultural pride, and staying true to your roots while evolving your rhythm.

Together, we explore how blending heritage with modern music genres can be a powerful force for storytelling, representation, and impact. Rei shares how music, language, and social media collide in his creative process—and how staying grounded is key when you’re making waves globally.

Episode Chapters:

The Spark of a Musical Journey
Rei shares how his teenage love for music ignited his path and how early passion evolved into a career rooted in both culture and innovation.

Electro-Haka: Blending Tradition
A deep dive into how Rei fuses traditional Māori elements with electronic beats—honoring his roots while pushing creative boundaries.

Māori Language as a Creative Superpower
We explore why language matters in music, and how using Māori language is both an artistic choice and a cultural statement.

Creative Discipline in a Digital World
Rei breaks down his process: consistency, experimentation, and building habits that fuel his artistry.

Social Media and Independent Artist Life
From TikTok to Insta, Rei talks strategy, community-building, and how to thrive as an indie artist in the algorithm age.

Indigenous Language in the Limelight
The episode dives into the power of normalising indigenous language in modern music—and how that creates ripples beyond the stage.

Grounded in Community
Rei emphasizes how connection and collaboration anchor his journey, and why building authentic relationships matters more than going viral.

Music and the Money Side
Let’s talk streams and dreams—Rei shares thoughts on monetising music, diversifying income streams, and turning your art into a sustainable life.

Festival Dreams and Cultural Representation
Rei shares future goals—from global tours to inspiring a generation of indigenous creators to embrace and celebrate their culture.

🤝 Connect with Music By Rei

🔗 https://www.instagram.com/musicbyrei/
🔗https://www.tiktok.com/@musicbyrei
🔗 https://linktr.ee/musicbyrei
🔗 Spotify: Rei

🤝 Connect with Cairns Crocodiles

Learn about Cairns Crocodiles here

Win 1 of 6 Media Passes to Cairns Crocodiles here

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Connect with Nat Siagian x The Personhood

Instagram.com: @nat.asia

Instagram.com: @thepersonhood

Learn about The Personhood: Passion to Paycheck Podcast & Project

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Send us a text

Here's my personal and professional highlights and learnings from Cairns Crocodiles Creative Conference & Retreat 2024:

A little bit more about Cairns Crocodiles:

To bring together the most innovative and daring minds in the world of advertising, media, marketing, communications, tech, and all the creative fields in between in Far North Queensland.

This is a Creative Conference powered by Pinterest & B&T Australia, produced by Misfits Media Company.

Why am I doing these solo eps?

I'm on a mission to create with impact and to educate. I was lucky enough to represent The Personhood for the people and creators so that you can learn in real-time with me.

Learn more about Cairns Crocodiles:

Cairns Crocodiles x The Personhood: Passion to Paycheck Podcast

Connect with Natalie Siagian from The Personhood

Instagram: @nat.asia

LinkedIn: Natalie Siagian

Instagram: @thepersonhood

Website: www.thepersonhood.com

I acknowledge the Traditional Owners of the land on which we are meeting. I pay my respects to their Elders, past and present, and the Aboriginal Elders of other communities who may be here today.

Support the show

Connect with Nat Siagian x The Personhood

Instagram.com: @nat.asia

Instagram.com: @thepersonhood

Learn about The Personhood: Passion to Paycheck Podcast & Project

Get Spicy Starters, our Conversation Cards Game into your hands