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  • Flying to New Heights: The Concept of Altitudes

    Flying to New Heights: The Concept of Altitudes
    2025/08/03

    In the second episode, we're delving into a key concept from the new book, The Persona and Journey Map Playbook. We discuss a valuable new perspective on how to use the concept of altitudes to craft your own user artifact strategy.
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    9 分
  • When Personas Fail

    When Personas Fail
    2025/06/30

    Today, we're diving into a crucial topic from the book, "The Persona and Journey Map Playbook": why so many personas, despite all the effort put into them, often fail to have a lasting impact on an organization. It's a common problem, and the root causes often lie in the very practices we use to create them. We're going to explore how to diagnose these "sick" personas that can actually hurt an organization's overall health.

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    6 分