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A terminal diagnosis changes the way you hear the word “confidence”. When Ron Cox joined us, he brought the headline results (helping turn a $2.5m deficit into a business generating $1m a day) but he also brought the human story behind them: how facing mortality forces you to get honest about time, priorities, and what is actually worth building. We talk about where confidence really comes from, and why your family, your mentors, and your friends can either strengthen your backbone or quietly drain it.

We dig into the leadership mechanics Ron uses to build high-performance teams and rebuild workplace culture: moving beyond command-and-control, choosing humility over authority, and making “people first” more than a slogan. Ron shares practical tools like mapping roles with a “bus seats” exercise, using values and behavioural profiles to get the right people in the right seats, and measuring both customer satisfaction and employee satisfaction. If you care about organisational turnaround, employee retention, and scaling through mergers and acquisitions, you’ll hear how values alignment can make growth easier rather than messier.

Then the conversation turns deeply personal. Ron walks us through being told he might die more than once, including Wilson’s disease and a later pancreatic cancer scare that was ultimately linked to medication and severe pancreatitis. The through-line is resilience: discern the situation, go back to your tribe, and let the right people hold you accountable. We also unpack the emotional and cultural reality of selling a legacy business, and why it can feel like watching someone else raise your child.

If this resonates, subscribe, share the episode with a leader who needs it, and leave us a review so more people can find the show. What’s one change you could make this week to build a stronger tribe around you?

Let’s Talk About Confidence is an educational podcast exploring confidence, behaviour, leadership, communication, and personal performance. The views shared are intended for general information and development purposes only and should not be considered medical, psychological, legal, or financial advice.

While practical tools and techniques are discussed, listeners are encouraged to seek appropriately qualified professional support where needed.

Opinions expressed by guests are their own. All content © Breakthrough Change Management Ltd.

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