エピソード

  • No. 58: Luxury is not in a slump. It is in a values crisis.

    No. 58: Luxury is not in a slump. It is in a values crisis.
    2026/04/23
    Culture Pulse: 72. Luxury lost the plot. A produce brand, the Eames Office, and Gap are filling the meaning gap it left behind. Today's Pattern: before it's obvious. Read the full edition: https://thepattern.media/editions/2026-04-23.html
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    5 分
  • No. 57: Hardware is back. Apple just handed the keys to an engineer.

    No. 57: Hardware is back. Apple just handed the keys to an engineer.
    2026/04/22
    Culture Pulse: 74. Apple hands the keys to a hardware engineer. IKEA revives inflatables. Offline-only retailers are growing. The physical world is fighting back. #ThePattern Read the full edition: https://thepattern.media/editions/2026-04-22.html
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    5 分
  • No. 56: Governments are co-opting wellness influencers to shape health policy.

    No. 56: Governments are co-opting wellness influencers to shape health policy.
    2026/04/21
    Culture Pulse: 74. Governments are using podcast hosts as policy validators. Brands are mining 1989 archives instead of designing new collections. Credibility now requires cultural co-signers, not credentials. Read the full edition: https://thepattern.media/editions/2026-04-21.html
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    5 分
  • No. 55: Brands are hiring their own photographers to control the image supply chain.

    No. 55: Brands are hiring their own photographers to control the image supply chain.
    2026/04/20
    Culture Pulse: 72. Brands are hiring their own photographers to control the image supply chain. Party coverage is no longer earned, it's owned. Distribution beats press. Today's signals: • Brands are hiring their own photographers to control the image supply chain. • Aesop launched its first lighting range inside a Milan installation, not a store. • Laila Gohar launched her Arket collaboration with a fruit carousel, not a runway. • Zendaya wore a graphic tee as bridal fashion during The Drama tour press. • TASCHEN released a complete Leonardo volume combining paintings and preparatory sketches. Read the full edition: https://thepattern.media/editions/2026-04-20.html
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    5 分
  • No. 54: Design week is becoming a year-round brand strategy, not an April event.

    No. 54: Design week is becoming a year-round brand strategy, not an April event.
    2026/04/19
    Culture Pulse: 68. Design week is no longer an April event. Fashion houses are treating it as permanent positioning. App releases jumped 60% YoY. Chinese EVs are seen as a pricing correction, not a threat. Today's signals: • App releases jumped 60 per cent year-on-year, possibly driven by AI coding tools. • CLOT is releasing an adidas Mundial reworked with espadrille influences, not football heritage. • Jessica Chastain confirms Apple TV will finally release The Savant after postponing it post-assassination. • Charlap Hyman & Herrero designed a fragrance store as a place of pause, not transaction. • Canadian consumers are waiting for Chinese EV brands to arrive and drive all prices down. Read the full edition: https://thepattern.media/editions/2026-04-19.html
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    5 分
  • No. 53: Luxury houses are targeting China whilst their home markets contract.

    No. 53: Luxury houses are targeting China whilst their home markets contract.
    2026/04/18
    Culture Pulse: 72. Luxury revenues fell across LVMH, Kering, Hermès. But Margiela and Celine are doubling down on experiential retail in China. The rebound is not dead. It is just relocating. Today's signals: • Susie Cave is reopening her brand as appointment-only demi-couture, not retail. • Devil Wears Prada 2 is attracting brand collaborations because the film is about the industry itself. • Issey Miyake is applying its signature pleat motif to sculptural lighting, not just garments. • Uncommon Creative Studio argues the future of creativity is collective and physical, not AI-driven. • Anthropic launched Claude Design for non-designers to build marketing assets and presentations quickly. Read the full edition: https://thepattern.media/editions/2026-04-18.html
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    5 分
  • No. 52: Design tools are competing products now, not distribution platforms.

    No. 52: Design tools are competing products now, not distribution platforms.
    2026/04/17
    Culture Pulse: 72. Design tools are competing products now, not distribution platforms. Collaboration is moving downstream from campaigns into infrastructure. Five signals on what that means. Read the full edition: https://thepattern.media/editions/2026-04-17.html
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    5 分
  • No. 51: Hermès is slowing down whilst everyone else chases speed.

    No. 51: Hermès is slowing down whilst everyone else chases speed.
    2026/04/16
    Culture Pulse: 72. Hermès is slowing whilst IKEA turns memes into SKUs in 8 weeks. Culture no longer waits for craft to catch up. The Pattern, 16 April 2026. Today's signals: • Allbirds abandons footwear to become an AI compute infrastructure business overnight. • Kering reorganises key functions under new CEO whilst Gucci sales fall 8 per cent again. • Kelly Wearstler designs her first furniture collection for H&M, not a luxury house. • IKEA turns its viral April Fool's meatball lollipop into a real product with Chupa Chups. • Adobe launches an AI assistant that executes multi-step workflows across all its creative apps. Read the full edition: https://thepattern.media/editions/2026-04-16.html
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    5 分