Most PT practice owners think of PTAs as a clinical resource, not a growth lever. In this episode, Paul Martin, President of Martin Healthcare Advisors, sits down with Katie Sutton, PTA, MA, host of the PTA+ Podcast, to make the case for team-based care, and show exactly how one practice grew from 3 clinics to 21 in six years.

In this episode:

Why PTAs are one of the most underused levers in a growing PT practice

How to bring a skeptical owner around to a team-based model

The metrics that separate practices that grow well from ones that don't

What actually drives PT practice valuation, and what tanks it

Why billing accurately protects your practice, not just your patients

Timestamps:

00:00 Cold open

00:32 Meet Paul Martin and today's topic

01:57 Why PTAs need to think beyond their title03:19 Where PTAs fit in a healthy, growing PT business

04:33 How to pitch PTA integration to a skeptical owner

06:36 Inside a team-based, metrics-driven clinic

08:30 Leadership vs. followership

10:48 Scaling from 3 clinics to 18 in three years

13:12 The first thing that breaks when you grow too fast

14:39 Why frontline clinicians need to understand the business

17:32 Three things every clinician should know about business

20:58 The truth about cash-based PT, and where PTAs fit in

25:50 Bill for what you actually do (the therapeutic exercise story)

31:53 What actually makes a PT practice valuable

35:15 Choosing a location: the 10-step market check

37:33 Recruiting and retaining PTs and PTAs (ABR)

41:28 Why clinical internships are a hidden retention tool

45:34 Paul's Plus Point, and where to find him

Learn more about Martin Healthcare Advisors: martinhealthcareadvisors.com