Leading a P2P campaign means managing multiple moving pieces—fundraisers with different experience levels, corporate partners with varying expectations and internal staff with diverse skill sets. But the most successful leaders know that underneath all this complexity lies a simple truth: understanding what drives each person is the key to keeping everyone aligned.

In this episode, Marcie Maxwell talks with Javier Sanchez, Executive Director of the Dolphins Cancer Challenge. With over 20 years of experience spanning mass-participation sports, philanthropy, and entertainment, Sanchez has mastered the art of identifying different personas within his ecosystem and tailoring his approach to meet each group's specific needs.

From uncovering hidden motivations in fundraisers to adapting leadership styles for different team members, Sanchez shares practical strategies for building stronger connections that translate into better outcomes. Whether you're supporting a cancer survivor taking on their first fundraising challenge or coaching your staff to have deeper conversations with participants, this conversation offers actionable insights for anyone leading mission-driven teams.

Together, we'll explore:

• How to identify and support different personas across your fundraiser base, staff, and partner network
• Proven techniques for uncovering what truly motivates people—and coaching your team to do the same
• Practical strategies for adapting your leadership style to drive alignment across complex stakeholder groups

Mentioned Links

Dolphinscancerchallenge.com

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• (00:00) - Welcome to The P2P Soap Box
• (00:49) - Introducing Javier Sanchez
• (05:26) - About the Dolphins Cancer Challenge
• (06:56) - Managing Complexity
• (19:12) - Adapting a Leadership Style
• (22:12) - Learning What Drives a Staff
• (24:09) - Uncovering the Values Based Approach
• (32:00) - Learn More

Crisis fundraising operates on a different timeline than traditional campaigns. When disaster hits, organizations have a critical 24-hour window to mobilize resources and activate their networks. But what separates organizations that thrive in crisis from those that scramble?

The difference lies in preparation—having systems, messages, and community relationships ready before the emergency unfolds. It's about building infrastructure that can pivot quickly while maintaining donor trust and emotional resonance throughout evolving circumstances.

In this episode, Marcie Maxwell talks with Jessi Woomer, Director of Digital Fundraising for the American Red Cross. With ten years of experience leading national digital fundraising strategy, Jessi shares how organizations can prepare for crisis moments and deploy peer-to-peer strategies that turn urgency into sustainable support.

Together, we'll explore:

• Why the first 24 hours of crisis response are make-or-break for fundraising success
• How to build donor targeting strategies that balance local impact with broader community engagement
• Practical systems for transitioning from emergency response to long-term donor stewardship

Mentioned Links

American Red Cross

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• (00:00) - Welcome to The P2P Soap Box
• (02:27) - Introducing Jessica Woomer
• (06:58) - Resources when Skies are Clear
• (15:07) - Messaging in Crisis
• (25:42) - Assessing Success
• (29:39) - Learn More... Get Involved!

There's a fundamental difference between inheriting a well-oiled P2P machine and building one from scratch. When you're tasked with creating systems, culture and infrastructure that need to scale alongside explosive organizational growth, you're not just managing programs - you're architecting the future.

But here's what most people don't realize: the "builder’s mindset" isn't just about launching new initiatives. It's about thinking three steps ahead while solving today's problems. It's about maintaining the heart and soul of grassroots programs while constructing the professional backbone they need to thrive at scale.

In this episode, Marcie Maxwell talks with Kayln Henkel, Chief Advancement Officer at the Parkinson's Foundation, who's made her career out of building sustainable fundraising programs from the ground up. As employee #44 at the Parkinson's Foundation, Kayln has had a front-row seat to the unique challenges that come with rapid growth - scaling from three walk events to 50+, navigating mergers, launching new program formats and preparing leadership for the kind of transformation that changes everything.

Together, we'll explore:

- Strategic staffing evolution and emerging P2P roles

- Preparing leadership for growth through change management and ROI demonstration

- Maintaining program culture while building scalable infrastructure

Mentioned Links

parkinson.org

movingdaywalk.org

parkinsonsrevolution.org

Stay Connected on LinkedIn

Connect with Kayln

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (02:39) - Introducing Kayln Henkel
• (07:08) - Growing Up with the Organization
• (16:31) - Setting the Long-Term Vision
• (22:08) - Staffing
• (27:00) - Preparing the Team for Growth
• (31:50) - Learn More