• The P2P Soapbox

  • 著者： TruStory FM
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The P2P Soapbox

著者： TruStory FM
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  • As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees. Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry. Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.
    © TruStory FM
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あらすじ・解説

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees. Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry. Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.
© TruStory FM
マネジメント マネジメント・リーダーシップ 経済学
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エピソード
  • Inspiring Your P2P Community With A Bold, Audacious Goal With Pat Morrissey, Team Human Powered Potential & Liz Deimer, The Michael J. Fox Foundation For Parkinson’s Research

    Inspiring Your P2P Community With A Bold, Audacious Goal With Pat Morrissey, Team Human Powered Potential & Liz Deimer, The Michael J. Fox Foundation For Parkinson’s Research
    2025/04/29

    In the P2P fundraising world, we often look to the spark of organic, supporter-led moments like the Ice Bucket Challenge as examples of what’s possible when passion meets purpose. But when lightning strikes, are you ready to catch it?


    This episode dives into one such moment: when four friends, Pat Morissey, Brendan Cusick, Peter Durso, and Scott Forman, decided to row 2,800 miles across the Pacific Ocean to raise funds for The Michael J. Fox Foundation For Parkinson’s Research. With the right support, strategic partnership and a community rallying behind them, their effort transformed into a powerful campaign that inspired the Parkinson’s community worldwide.


    Pat Morrissey, the first person with Parkinson’s to complete this journey, and Liz Deemer, Vice President of Community Fundraising at MJFF, join P2PPF’s Marcie Maxwell to share the behind-the-scenes story of Team Human Powered Potential—recipients of the 2025 Cash, Sweat & Tears Award—and the incredible impact of this campaign.


    In this episode, we’ll also explore:

    • How to recognize and respond to bold, supporter-led fundraising opportunities
    • What makes staff–fundraiser relationships thrive under high-stakes pressure
    • Practical takeaways for activating your community in powerful and unexpected ways


    Mentioned Links

    www.michaeljfox.org

    www.teamfox.org

    www.humanpoweredpotential.org

    On Instagram: @humanpoweredpotential


    Stay Connected on LinkedIn

    Connect with Liz

    Connect with Marcie

    Connect with the Peer-to-Peer Professional Forum


    • (00:00) - Welcome to The P2P Soap Box
    • (02:22) - Introducingt the Team
    • (03:42) - Pat's Journey
    • (10:53) - Liz's Journey
    • (15:46) - The Story of the Numbers
    • (28:30) - On the Water
    • (33:57) - Organizational Challenges
    • (37:28) - Advice for Professionals
    • (42:14) - Learn More about MJFF
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    45 分
  • Creating Synergy Across A Growing P2P Portfolio with Princess Margaret Cancer Foundation’s Steve Merker

    Creating Synergy Across A Growing P2P Portfolio with Princess Margaret Cancer Foundation’s Steve Merker
    2025/04/15

    In the early days of the P2P industry, most nonprofits concentrated on one tentpole P2P event—typically a walk or cycling program—which allowed them to align staffing, branding, and resources around a single, large-scale initiative, focusing on broad market appeal. However, as the industry has evolved, so too has the need to diversify offerings—both to engage new audiences and to meet the changing expectations of existing supporters.

    Expanding into new events definitely comes with its own set of challenges—especially without a clear plan—but it also opens the door to exciting opportunities. With strong internal alignment, consistent branding, and a collaborative approach, building out a mix of P2P campaigns can spark innovation, boost engagement, and drive real growth.

    In this episode, P2PPF’s Marcie Maxwell is joined by Steve Merker, VP of Corporate and Community Partnerships at the Princess Margaret Cancer Foundation, Canada’s leading cancer fundraising organization, which was recently recognized as the 2025 Peer-to-Peer Professional Forum Organization Of The Year. They explore how Princess Margaret expanded its peer-to-peer portfolio from two events to eight, the growing pains and opportunities that come with that kind of scale, and how collaboration, brand clarity and a strategic mindset have fueled their success.

    In this episode, we’ll also explore:

    • Smart strategies for expanding your P2P event lineup without cannibalizing your audience
    • How to foster internal alignment and reduce “turf wars” as your portfolio grows
    • Ways to create synergy across events while keeping each program’s identity strong


    Mentioned Links

    Ride to Conquer Cancer

    Walk to Conquer Cancer

    Road Hockey to Conquer Cancer

    Journey to Conquer Cancer

    Northern Pass to Conquer Cancer

    Cricket to Conquer Cancer

    Stay Connected on LinkedIn

    Connect with Steve

    Connect with Marcie

    Connect with the Peer-to-Peer Professional Forum

    • (00:00) - Welcome to The P2P Soap Box
    • (01:38) - Introducing Steve Merker
    • (07:49) - The Spark of Expansion
    • (11:38) - Navigating Challenges of Event Cross-over
    • (16:13) - Branding
    • (20:13) - Managing Complex Teams
    • (22:56) - Advice for Growth
    • (26:58) - Learn More
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    29 分
  • Confronting Societal Stigma Through P2P Fundraising with Shatterproof’s Shannon Greene

    Confronting Societal Stigma Through P2P Fundraising with Shatterproof’s Shannon Greene
    2024/12/17

    Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react?


    This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like substance use disorder face in peer-to-peer fundraising and beyond. Shannon shares actionable strategies for breaking through societal biases, fostering safe and welcoming event environments and building trust with donors.


    You’ll also hear insights on:

    • Creating an engaging community experience
    • Equipping your staff with the tools and confidence needed to build meaningful connections and navigate stigma effectively
    • Understanding a participant’s motivation and goals for their support


    Mentioned Links

    https://www.shatterproof.org/

    http://shatterproofwalk.org/

    On Facebook (@ShatterproofHQ), X (@shatterproofHQ), and Instagram (@weareshatterproof).


    Stay Connected on LinkedIn

    Connect with Shannon

    Connect with Marcie

    Connect with the Peer-to-Peer Professional Forum


    • (00:00) - Welcome to The P2P Soap Box
    • (01:34) - Introducing Shannon Greene
    • (05:54) - About Shatterproof
    • (07:30) - Shifting Approaches
    • (15:30) - Getting Engaged, Feeling Safe
    • (22:08) - Donor Trust
    • (25:16) - Lessons Learned, Opportunities Ahead
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    31 分

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